Master essential qualitative research methods crucial for media studies in India. This updated guide equips you with practical tools for critically engaged, theoretically informed research. Explore core techniques like interviewing, focus groups, historical research, ethnography, textual analysis, and digital research methods. Perfect for postgraduate students and aspiring researchers in communication, journalism, and media studies across Indian universities seeking to enhance their academic work and publish impactful findings. Gain the confidence to conduct rigorous scholarly investigations in the dynamic Indian media landscape.