Discover the cutting-edge of organic and quality food marketing with insights from Asia and Europe. This vital book explores global food trade trends, comparing market structures and consumer demands across continents. Gain a deeper understanding of challenges and opportunities in organic and quality food production, benefiting agri-business professionals, importers, and exporters. Featuring case studies on sustainable development and purchase decisions, it illuminates the interconnectedness of Asian and European food value chains. Essential for anyone navigating the international food market, this guide offers crucial perspectives on quality food consumption worldwide.