Discover the latest insights in advertising with “Advertising Management, 5e” from Pearson Education. This comprehensive textbook, updated in October 2022, is an essential resource for students and professionals alike. Covering all facets of advertising strategy, planning, and execution, it provides a deep dive into consumer behavior, media planning, creative development, and digital advertising. Enhance your understanding of this dynamic field with case studies and practical examples. Perfect for marketing courses and anyone looking to master the art and science of advertising. Get your copy of this indispensable guide for the 5th edition today at The Bookish Owl and elevate your advertising expertise.