• -10% Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

    Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

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    Unlock smart business decisions with “Essentials of Marketing Research, 6E,” the definitive guide for mastering marketing research. This concise yet comprehensive textbook, ideal for students and professionals, covers the entire research process from design and execution to analysis and reporting. Navigate both traditional methods and cutting-edge technological advances, including data collection devices, basic data analysis tools, practical data analytics, and the impact of social media. Featuring updated content on ethical and international considerations, this edition equips you with essential knowledge and skills for effective marketing research management. Perfect for those seeking a streamlined introduction to the field, this book offers invaluable business context and practical insights. Get your printed access card for Qualtrics and start applying these crucial principles today.

    Original price was: ₹24,381.55.Current price is: ₹21,943.40.
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  • -8% ESSENTIALS OF MARKETING RESEARCH AND QUALTRICS CARD, 5TH EDN

    ESSENTIALS OF MARKETING RESEARCH AND QUALTRICS CARD, 5TH EDN

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    Master marketing research with ESSENTIALS OF MARKETING RESEARCH, 5TH EDN. This essential guide places you in the manager’s role, providing concise yet thorough coverage to empower effective business decisions. Learn to perform core marketing research tasks, from data design and collection to analysis and reporting, addressing a firm’s current and future needs. Reflecting the latest industry trends, the Fifth Edition emphasizes behavioral tracking, social networking, and smartphone impacts on marketing research. Ideal for students and professionals seeking to leverage data for strategic advantage. This valuable resource, including the Qualtrics Card, is a must-have for any marketing professional at ‘The Bookish Owl’.

    Original price was: ₹4,450.00.Current price is: ₹4,094.00.
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