Discover the captivating true story behind the iconic Adidas and Puma brands in Sneaker Wars. This book dives into the bitter rivalry between brothers Adi and Rudi Dassler, the geniuses who transformed athletic footwear from humble beginnings in a laundry room to global empires. Explore the intense family feud that erupted after World War II, irrevocably splitting their company and their lives. Witness how their animosity fueled the creation of two legendary, competing sneaker companies that revolutionized professional sports. Learn about the high-stakes deals, groundbreaking ad campaigns, and lucrative athlete endorsements that shaped the business of sports, featuring legends like Joe Namath and Muhammad Ali. A must-read for sports enthusiasts and business history buffs, available now at The Bookish Owl.