Unlock lasting business growth with comprehensive insights into Customer Lifetime Value (CLV). This essential guide explores measuring CLV to enhance marketing effectiveness, foster customer loyalty, and build strong customer equity. Discover practical metrics for diverse scenarios, understand customer profitability challenges, and master the implementation of customer-centric strategies across B2B and B2C markets. Perfect for Indian students, educators, researchers, and professionals seeking to make informed business decisions and improve marketing ROI. Elevate your strategy with a focus on maximizing customer value for sustained success.