Explore the hidden forces shaping our daily decisions in “Predictably Irrational.” Dan Ariely’s witty and insightful book reveals why smart people make illogical choices, from the power of “free” to the influence of expectations. Backed by behavioral economics and fascinating experiments, discover how to make better decisions in business, personal life, and everything in between. “Predictably Irrational” offers a surprising and practical guide to understanding human behavior and improving our choices. ISBN: 9780007368549