Unlock the evolving landscape of Organizational Change and Development. This insightful study by Anne Clare Gillon offers a data-driven comparison of academic versus practitioner views on OD in the UK over four decades. Discover the real-world evolution of the profession, often diverging from theoretical models. Exploring influences like institutional theory and management fads, it provides essential context for OD practitioners, consultants, and business leaders in India seeking to implement effective strategies for growth. A must-read for understanding modern management practice.