Explore the dynamic intersection of new media and microfinance in international development, with a special focus on its impact in India. This insightful study examines how narrative and visual representations, from platforms like Kiva.org, foster ‘everyday humanitarianism’ and shape affective connections to global poverty. Drawing on ethnographic research in India, the author illuminates the public faces of development. An essential read for students and professionals in development studies, anthropology, and media, offering critical perspectives on humanitarian engagement and financial inclusion.