Discover the evolving landscape of agricultural marketing in India and unlock its vast potential. This comprehensive guide by leading experts explores key perspectives and opportunities within Indian agri-business, offering deep insights into farm marketing, supply chains, and rural economic development. It provides essential knowledge for navigating the sector’s complexities, identifying new avenues for growth, and understanding market dynamics. An indispensable resource for students of agricultural economics, agribusiness professionals, policymakers, and anyone passionate about enhancing India’s agricultural economy and supporting its farmers.