Unlock the power of data with ‘Applied Statistics: Business and Management Research’. This essential textbook, perfect for non-mathematicians, offers a clear, jargon-free guide to applied statistics and data analysis. Learn step-by-step how to conduct successful quantitative research with practical examples using IBM® SPSS® Statistics. Ideal for business and management students and researchers, this book simplifies complex concepts. Enhance your skills with a wealth of online resources, including teaching guides, PowerPoint slides, and datasets, available on the companion website. Master statistical analysis for your research projects and boost your academic and professional success with this invaluable resource from The Bookish Owl.