Master the science and art of color communication in the Indian market. This comprehensive guide delves into fundamental color theory, human perception, and essential systems like RGB, CMYK, and Pantone, crucial for effective visual design and branding. Understand hue, saturation, and brightness to enhance impact. Gain practical insights into color measurement and management for accurate reproduction. An indispensable resource for designers, marketers, researchers, and students in India seeking to excel in visual communication.