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Marketing Management
0Original price was: ₹180.00.₹117.00Current price is: ₹117.00.Unlock the secrets of modern marketing with “Marketing Management” by Amar Jyoti, available at The Bookish Owl. This essential guide dives deep into the latest marketing trends, emphasizing the crucial link between marketing and all other business functions. Discover how to craft effective market plans, drive customer-focused action, and build strong brands. Explore key topics like customer relationship management, international marketing, consumer behavior, competitive strategies, and sales force management. Ideal for students and professionals, this book provides a comprehensive framework for understanding and implementing successful marketing strategies in today’s dynamic business landscape. Enhance your marketing knowledge and boost your business success with this indispensable resource.
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Sales and Distribution Management
0Original price was: ₹610.00.₹457.50Current price is: ₹457.50.Unlock mastery in sales and distribution with ‘Sales and Distribution Management,’ a definitive guide for management students. Authored by Amar Jyoti, this textbook offers a comprehensive exploration of key decision areas, analytical models, and cutting-edge theories in sales and distribution. Enhance your business acumen by understanding sales organization, territory management, and designing effective distribution systems. This essential resource provides practical insights and real-world applicability to tackle modern business challenges, making it an indispensable tool for aspiring and current sales and distribution professionals looking to excel. Discover crucial concepts, recent developments, and strategies for success.