Discover the secrets to creating enduring, iconic visual branding with “Logos That Last: How to Create Iconic Visual Branding” by Allan Peters. This essential guide, perfect for designers and brand strategists, offers a 20-year distillation of expertise from an award-winning graphic designer. Peters shares his unique, step-by-step creative process, guiding you from concept to completion with detailed case studies. Learn to build client relationships, cultivate consistency, and transform good ideas into great logos that extend into dynamic brand systems. Whether you’re a seasoned professional or just starting, unlock the strategies to craft inventive, thoughtful, and lasting logos that elevate brands. Available now at The Bookish Owl.