Unlock the world of Public Relations with ‘The Public Relations Handbook’, your essential guide to strategic communication and media relations in the digital age. This comprehensive handbook delves into key PR concepts, from ethics and activism to the impact of AI and social media on modern campaigns. Explore insightful case studies and gain fresh perspectives from leading PR professionals. Ideal for students and professionals seeking to master strategic PR, corporate communications, and marketing, this 7th edition offers updated insights and student-friendly features like discussion questions and further reading. Elevate your understanding of PR’s evolving landscape and equip yourself with the knowledge to excel in this dynamic field. Discover essential strategies for effective public relations.