Uncover the hidden mechanics of social media fame and digital branding. Alice E. Marwick’s compelling research reveals how platforms like Twitter and YouTube cultivated a culture of status-seeking and intense self-promotion, rather than democratic connection. Delve into the strategies behind micro-celebrity and the real cost of online attention. Essential for professionals, creators, and students in India looking to understand the dynamics of digital publicity and navigate the evolving tech landscape. Master your online presence with these critical insights.