Master Digital and Social Media Marketing with the 3rd Edition of this results-driven approach from The Bookish Owl. This acclaimed textbook blends essential theory with real-world global examples, offering customisable models to build your digital marketing strategy. Fully updated, it covers GDPR, sustainable marketing, crisis management, big data, AI, and martech trends. New case studies from diverse regions and enhanced learning activities make this the ultimate guide for students and practitioners. Transform your knowledge into a strategic advantage and stay ahead in today’s dynamic digital landscape.