-
-20%
The Media Economy
0Explore the dynamic Media Economy with this comprehensive, updated third edition from The Bookish Owl. This essential textbook provides a deep dive into media industries, analyzing their functions from global to individual levels. Discover how technology, globalization, regulation, and consumer behavior shape media landscapes. Featuring expanded international case studies from Asia, Europe, and Latin America, the book incorporates the latest research, data, and theory. It offers an in-depth assessment of evolving streaming business models and the profound impact of Covid-19 on the media sector. Essential reading for understanding today’s complex media markets.
₹1,495.00Original price was: ₹1,495.00.₹1,196.00Current price is: ₹1,196.00. -
-10%
The Media Economy (Media Management and Economics Series)
0Explore the evolving media landscape with “The Media Economy, Third Edition.” This comprehensive textbook offers a deep dive into media industries, from global to individual levels, analyzing the impact of technology, globalization, and regulation. Discover updated theories, international case studies from Asia, Europe, and Latin America, and current data defining today’s media markets. The new edition provides expanded insights into streaming business models and the effects of Covid-19. Essential for students and professionals in media economics, management, and industries, this book offers a crucial, holistic perspective on media’s role in the global economy. Get your copy at The Bookish Owl today!
₹8,904.70Original price was: ₹8,904.70.₹8,014.23Current price is: ₹8,014.23.