Master the dynamics of the evolving media sector with this authoritative Handbook of Media Management and Economics. Explore a vital synthesis of current research, core theories, and analytical tools essential for the media industry. Featuring contributions from renowned global experts, this book details the state of knowledge and establishes a critical research agenda. It’s an indispensable resource for students pursuing media studies, communication, journalism, and business management in India, as well as seasoned media professionals aiming to lead in today’s complex market.