Challenge Western perceptions of African ethnicity and cultural relations with this profound global issues study. Aidan Campbell’s work uncovers the surprising links between Western primitivism—seen in modern environmentalism and activism—and evolving attitudes towards African cultures. Discover how shifting Western societal views influence our understanding of African ethnicity, examining its role as a moral code. This book is essential for students and scholars of anthropology, sociology, and international cultural relations seeking critical insights into global cultural dynamics.