-
-25%
Advertising & Integrated Brand Promotion
0Original price was: ₹31,099.00.₹23,324.00Current price is: ₹23,324.00.A comprehensive guide to modern advertising and integrated brand promotion strategies. This textbook covers traditional and digital marketing approaches, brand management, and consumer behavior in contemporary marketing.
-
-25%
Creative Strategy in Advertising
0Original price was: ₹14,395.00.₹10,796.00Current price is: ₹10,796.00.Creative Strategy in Advertising by Jewler and Drewniany is a comprehensive guide to developing effective advertising strategies. This influential textbook explores the intersection of creativity and strategic thinking in modern advertising.
-
-25%
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research and Buying (Routledge Communication)
0Original price was: ₹8,831.00.₹6,623.00Current price is: ₹6,623.00.A comprehensive guide to advertising media selection, planning, research, and buying. This essential resource covers strategies for effective media planning in today’s complex advertising landscape.
