Unlock the complexities of public opinion research with this essential guide for Indian political science students. This insightful volume synthesizes cutting-edge research from diverse disciplines like psychology and sociology, offering a coherent overview of contemporary political behaviour. Delve into both new directions and established concepts in public opinion studies, making advanced political science accessible. Ideal for undergraduates and aspiring researchers, it’s a crucial resource for understanding how public sentiment shapes politics. Elevate your political studies and gain expert insights into global opinion dynamics.