Unlock the immense economic and cultural potential of India’s dynamic creative industries. This book provides the most sophisticated mapping of India’s creative sector, featuring case studies on digitalization, local traditions, handloom, handicraft, and their intersection with caste and gender. It examines how these vital industries drive sustainable development and social change, reflecting India’s rich cultural heritage and youth demographic. Essential for scholars and researchers in cultural studies, economics, development studies, media studies, and South Asian studies focused on the Indian context.