Unlock the world of sport marketing with the fully revised 3rd Edition of Introduction to Sport Marketing, your essential guide from The Bookish Owl. This comprehensive textbook breaks down the theory and practice of sport marketing into an easy-to-follow, step-by-step framework for creating successful marketing plans. Packed with real-world international cases and examples, it equips you with the skills and knowledge to excel in the dynamic sports industry. Covering everything from grassroots initiatives to major global events and across all sectors, this book explores products, services, distribution, and key stakeholders like brands, merchandise, athletes, leagues, and events. Discover expanded insights into social media, digital marketing, esports, sport’s social impact, consumer psychology, and diversity. Ideal for sport management, marketing, business, and development students, this is the ultimate resource for mastering sport marketing.