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Protein Expression: A Practical Approach
0₹403.75Unlock the secrets of protein expression with this indispensable practical guide, a must-have for Indian life sciences and biotechnology researchers. Master essential techniques for creating and purifying recombinant proteins using various expression systems, from bacteria and yeast to mammalian cells. This book delivers step-by-step protocols, critical troubleshooting advice, and in-depth methods for protein characterization, empowering your lab work. An invaluable resource for post-graduate studies and advanced research projects across India’s vibrant academic and scientific community. Enhance your molecular biology skills.
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Protein Purification Applications, 2nd Edition
0₹295.75Master essential protein purification techniques vital for cutting-edge life science research across India. This practical guide delves into the diverse applications of purification methods like chromatography and electrophoresis, crucial for isolating and analyzing proteins. An indispensable resource for biotechnology students, researchers, and professionals in the biopharmaceutical sector, it aids advancements in drug discovery and biological sample analysis. Elevate your scientific understanding with this key text for academic and industry success.
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Psychological Foundations Of Education
0₹556.50Master the psychological principles essential for effective teaching in India. This comprehensive guide delves into core educational psychology concepts, exploring learning theories, child development, individual differences, motivation, and intelligence. Understand your students better and refine classroom strategies with insights tailored for the Indian educational landscape. An indispensable resource for B.Ed. and M.Ed. students, aspiring teachers, and educators seeking to enhance pedagogical skills and excel in national curriculum frameworks and competitive examinations. Elevate your teaching practice with these foundational psychological insights.
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Psychology Of Love
0₹510.27Unravel the mysteries of human desire with Sigmund Freud’s seminal exploration into the psychology of love. Discover how sexuality is intrinsically psychosexual, shaped by fantasy and unconscious drives, fundamentally altering our understanding of erotic life. This foundational text delves into Freud’s revolutionary theories on childhood sexuality and the intricate nature of human longing. Essential for Indian psychology students, academics, and anyone seeking profound insights into the subconscious forces that define our relationships and affections. Gain a deeper grasp of love’s complexities through this essential psychoanalytic perspective.
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Pteridophyte Flora of Nilgiris, South India
0₹1,275.00Explore the intricate Pteridophyte Flora of the Nilgiris, South India, in this definitive botanical account. This essential guide meticulously details 148 taxa, 64 genera, and 35 families of ferns and fern allies. Discover vital identification keys, ecological data, and distribution notes for this critical phytogeographic zone where India’s Eastern and Western Ghats meet. An indispensable resource for pteridologists, foresters, scientists, researchers, and naturalists keen on understanding South Indian biodiversity and Indian botany.
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Pteridophytic Flora Of Darjeeling And Sikkim Himalayas
0₹637.50Uncover the fascinating Pteridophytic flora of India’s Darjeeling and Sikkim Himalayas. This seminal work offers an exhaustive taxonomic account of 24 Fern Allies and 338 Ferns, enriched with vital ecological details and distribution data. Developed from extensive field collections, it references seminal works, highlighting new records for Indian botany. An indispensable resource for botanists, students, and naturalists studying the rich plant diversity of the Eastern Himalayas, this book is a cornerstone for understanding regional flora.
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Public Interest Communication: Critical Debates and Global Contexts (Routledge New Directions in PR & Communication Research)
0₹12,381.20Master the nuances of public interest communication and its critical global debates. This seminal work redefines public interest communication, blending conflict negotiation with insightful communication management. Through compelling case studies, it explores governance, media, health, and environmental issues, offering a vital perspective on today’s fragmented world. Essential for researchers, advanced students of communication and PR, and Indian communication professionals, this book provides the critical framework needed to navigate complex public discourse and drive impactful communication strategies.
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Public Libraries In The Knowledge Society
0₹385.00Public libraries are at a pivotal moment in India’s knowledge society. This essential scholarly work critically examines their evolving roles and challenges in the 21st century. Discover how public libraries can leverage digital techniques and services to meet the dynamic information needs of society. Essential reading for library science students, academics, and professionals in India, this book offers key insights into effective information dissemination and management, ensuring libraries remain vital community resources.
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Public Relations and social Theory: Key Figures, Concepts And Development: Key Figures, Concepts and Developments (Routledge Communication Series)
0Original price was: ₹5,086.36.₹5,086.36Current price is: ₹5,086.36.Unlock the theoretical foundations of Public Relations with this comprehensive guide. Explore how seminal social theorists like Foucault, Habermas, and Bourdieu profoundly influence modern PR practice. This essential academic study breaks down key concepts and their development, providing critical insights into communication theory. An indispensable resource for Indian PR students, academics, and professionals seeking to deepen their understanding of PR’s practical and theoretical landscape.
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Public Relations Ethics and Professionalism: The Shadow of Excellence
0₹14,286.00Unpack the core of Public Relations ethics and professionalism. This essential read scrutinizes whether PR prioritizes societal duty or corporate interests, moving beyond definitions to delve into critical ethical dilemmas. By integrating insights from sociology and Jungian psychology, it presents a transformative, holistic approach to understanding ethical practice. A vital resource for students, academics, and PR professionals seeking to master ethical communication strategies and elevate their professional standards in India’s dynamic media landscape.
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Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives
0₹16,667.00Unlock advanced understanding of global public relations and its cultural contexts. This seminal work explores multi-paradigmatic perspectives, championing interpretive and qualitative research to analyze PR’s role in globalization and power. Moving beyond positivist frameworks, it offers critical insights essential for navigating complex international communication landscapes. An indispensable resource for aspiring and seasoned public relations professionals and students specializing in global or international PR courses across India. Elevate your PR scholarship and practice with these vital paradigms.
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Public Relations in the Gulf Cooperation Council Countries: An Arab Perspectives (Routledge New Directions in PR & Communication Research)
0₹13,809.80Unlock the nuances of international public relations with an in-depth look at the Gulf Cooperation Council. This essential guide explores the evolution and contemporary practice of PR in GCC nations, revealing how historical, cultural, and socio-political factors shape communication strategies. It’s a crucial resource for Indian PR professionals, business leaders, and academics seeking a comprehensive understanding of Middle Eastern communication dynamics and global PR scholarship. Gain unique Arab perspectives, analyse practice strengths, and enhance your professional development in international relations.
