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APPLIED MASS COMMUNICATION THEORY
0Original price was: ₹7,987.00.₹5,991.00Current price is: ₹5,991.00.Unlock the power of applied mass communication theory and excel in today’s dynamic media landscape. This essential textbook expertly guides Indian students and professionals through major communication theories and research methods, bridging academic knowledge with practical careers in public relations, advertising, and digital media. Gain clarity with definitions, real-world examples, and visual models, making it ideal for both introductory and capstone courses in media studies and professional skill development.
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Applied Mass Communication Theory: A Guide for Media Practitioners
0Original price was: ₹7,730.00.₹5,797.00Current price is: ₹5,797.00.Master mass communication theory and its practical applications with this essential guide for media practitioners. Bridge the gap between academic concepts and real-world media work, from traditional broadcast to digital multi-media. Ideal for Indian communication students, this book offers a chronological progression of theory, an integrated model, and vital insights into media law, ethics, economics, and careers. Prepare for your first job and excel in advertising, public relations, and beyond. Essential reading for undergraduate research projects and professional development in India’s vibrant media landscape.
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Applied Mass Communication Theory: A Guide for Media Practitioners
0Original price was: ₹15,462.00.₹11,597.00Current price is: ₹11,597.00.Master essential mass communication theories and research methods to excel in India’s dynamic media landscape. This indispensable guide bridges academic concepts with practical media practice, empowering communication students and media professionals alike. Gain a strategic edge and apply foundational knowledge to careers spanning journalism, broadcasting, digital media, advertising, and public relations. Equip yourself with applied insights vital for navigating today’s evolving media professions and achieving success in the Indian communication industry.
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Applied Pedology
0Original price was: ₹1,995.00.₹1,496.00Current price is: ₹1,496.00.Explore the fascinating world of soil science with ‘Applied Pedology,’ a comprehensive guide perfect for students, researchers, and professionals. This essential book delves into the formation, classification, and properties of soils, offering practical insights for various applications in agriculture, environmental science, and land management. Authored by experts in the field and published by Today & Tomorrows Printers and Publishers, this English-language edition provides a deep understanding of pedological processes. Enhance your knowledge with detailed explanations and real-world case studies. ‘Applied Pedology’ is a must-have resource for anyone seeking to master the complexities of soil science and its practical implications. Get your copy today from The Bookish Owl.
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Aquatic Weeds: Utility and Development
0Original price was: ₹895.00.₹671.00Current price is: ₹671.00.Discover the vital role of aquatic weeds in the environment with ‘Aquatic Weeds: Utility and Development’. This comprehensive guide, published by Agrobios India, explores the diverse applications and developmental potential of these often-overlooked plants. From their use in bio-remediation and sustainable agriculture to their contribution to biodiversity, this 120-page book delves into the practical benefits and ecological significance of aquatic flora. Essential for students, researchers, and environmental enthusiasts, this seminal work from The Bookish Owl illuminates how aquatic weeds can be harnessed for positive ecological and economic outcomes. Explore innovative solutions and gain a deeper understanding of aquatic ecosystems.
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Archaeology of the Palani Hills
0Original price was: ₹2,700.00.₹2,025.00Current price is: ₹2,025.00.Uncover the ancient Iron Age culture and vibrant rock paintings of the Palani Hills through groundbreaking archaeological exploration. This essential book presents intensive excavation findings from Thandikudi, Tamil Nadu, revealing the region’s rich cultural heritage with over 200 illustrations. Gain new insights into early Indian life, its connections to neighbouring areas, and the cultural dynamics of the Indian subcontinent. A must-read for archaeologists, historians, and anyone passionate about uncovering India’s deep past.
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Archangel Animal Oracle Cards
0Original price was: ₹2,000.00.₹1,500.00Current price is: ₹1,500.00.Discover profound spiritual insights with the Archangel Animal Oracle Cards from The Bookish Owl. This unique 44-card deck merges the celestial wisdom of Archangels with the powerful energy of the animal kingdom. Each card features a distinct animal, bird, or insect, complete with symbolic representations for deciphering divine messages. For instance, the Elephant card offers guidance on embracing abundance. Each creature is also paired with a specific Archangel, unveiled on the card. The accompanying guidebook delves into each animal’s soul purpose, service mission, and the direct messages the Archangels wish to convey through these magnificent beings. Unlock the beauty and wisdom surrounding us, from Earth to Heaven.
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Architects of Anthropology in India (Volume III) 3rd [Hardcover]
0Original price was: ₹900.00.₹585.00Current price is: ₹585.00.Explore the foundational figures and seminal works that have shaped the field of anthropology in India with ‘Architects of Anthropology in India (Volume III)’. This essential hardcover edition, published by Gyan Publishing House, delves deep into the intellectual contributions and groundbreaking research of key Indian anthropologists. Discover the evolution of anthropological thought in India, from early ethnographies to contemporary theoretical debates. Perfect for students, researchers, and anyone fascinated by the diverse cultures and societies of India, this volume is a crucial addition to your academic library. Uncover the stories behind the scholars who illuminated the Indian human experience.
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Architecture 101
0Original price was: ₹499.00.₹374.00Current price is: ₹374.00.Unlock the world of architecture with this engaging crash course designed for aspiring minds. Dive into building design, exploring iconic architectural styles and the legendary architects who shaped them. This guide cuts through complex jargon, offering clear illustrations and profiles of masters like Frank Lloyd Wright, alongside key building elements. From Georgian designs to the Empire State Building, discover hundreds of fascinating facts about structures. It’s the perfect introduction for students, enthusiasts, and anyone curious about construction and design.
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Argumentation: Keeping Faith with Reason
0Original price was: ₹7,663.00.₹5,747.00Current price is: ₹5,747.00.Discover essential argumentation skills with the updated second edition of “Argumentation: Keeping Faith with Reason.” Perfect for undergraduates, this textbook offers a clear, jargon-free introduction to building, assessing, and presenting logical arguments. Featuring contemporary examples and the robust Toulmin model, it guides students through understanding issues, evaluating sources, and presenting cohesive arguments. This edition deepens the focus on value claims, credibility, and critically analyzing misinformation, fake news, and post-truth. It also integrates social scientific persuasion theories like the Elaboration Likelihood Model. An invaluable resource for courses in argumentation, critical thinking, and informal logic, “Argumentation: Keeping Faith with Reason” empowers students to engage thoughtfully and reasonably in any discourse.
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Aristotle on fallacies, or, The Sophistici elenchi 1866 [Hardcover]
0Original price was: ₹1,330.00.₹864.50Current price is: ₹864.50.Explore the foundational logic of ancient philosophy with “Aristotle on Fallacies, or, The Sophistici Elenchi” from The Bookish Owl. This 2020 hardcover edition, a meticulous reprint of the 1866 original, brings Aristotle’s seminal work on logical fallacies and sophistry to a new generation. Perfect for students, scholars, and anyone interested in critical thinking and classical philosophy, this 266-page volume offers clear, black-and-white printing on high-quality paper with a durable sewing binding and a vibrant, matt laminated dust cover. Discover the timeless wisdom of Aristotle, expertly processed for readability while preserving the integrity of the original text. Delve into the “Sophistici Elenchi” and enhance your understanding of persuasive and deceptive arguments.
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ART AND PRINT PRODUCTION, 2ND EDN
0Original price was: ₹1,000.00.₹800.00Current price is: ₹800.00.Discover the essential guide to ‘ART AND PRINT PRODUCTION, 2ND EDN’ from The Bookish Owl. This comprehensive resource delves into the entire print lifecycle, from initial concept to final output. Explore detailed discussions on paper, color theory, typography, and the business of graphic design, including crucial costing and estimating techniques. Packed with visual aids, this practical book addresses real-world print and design challenges, offering adaptable solutions for students and professionals alike. Enhance your understanding of graphic technology and pre-press/post-press processes with this indispensable volume, perfect for anyone involved in the art and business of print.
