Explore how pervasive market logic shapes contemporary literary culture and its critical study. This essential collection offers a wide-ranging analysis of neoliberalism’s profound influence on modern literature, literary theory, and academic institutions. Featuring provocative essays, it clarifies neoliberalism’s historical ascendance and its impact on literary form, representation, and critical methodologies. With insightful readings of diverse contemporary authors, this book provides a vital lens for understanding the cultural forces molding today’s literary landscape. Essential for scholars and students of literary studies seeking deeper insights into cultural shifts.