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Ethnic Fermented Foods and Beverages of India: Science History and Culture
0Original price was: ₹2,995.00.₹2,096.50Current price is: ₹2,096.50.Uncover the ancient secrets of India’s diverse ethnic fermented foods and beverages. This authoritative guide delves into over 350 traditional preparations, exploring their rich history, intricate science, and deep cultural significance across all Indian states. Learn about unique preparation methods, the fascinating microbiology involved, and the remarkable health benefits linked to India’s culinary heritage. Essential for food scientists, historians, and enthusiasts passionate about authentic Indian cuisine and its regional variations. Embark on a journey through the science, history, and culture of India’s fermented foods.
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
0Original price was: ₹1,195.00.₹956.00Current price is: ₹956.00.Elevate your brand with exceptional customer experiences. This insightful book explores the core of consumer behavior and the new ‘phygital’ era, introducing the powerful 7Es framework for experiential marketing. Discover how to design memorable customer journeys that foster deep brand loyalty and drive repeat engagement. It’s an indispensable resource for marketing professionals, business leaders, and students in India seeking to master customer-centric strategies and build lasting relationships in a competitive market. Gain practical insights to transform your approach and create experiences customers can’t forget.
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Extremophiles: From Biology to Biotechnology
0₹3,145.50Discover nature’s ultimate survivors! Dive into the fascinating world of extremophiles, organisms thriving in the harshest Earth environments. This guide explores their biology, unique physiology, and extreme habitats, from Antarctic ice to deep-sea hydrothermal vents. Unlock their immense potential for biotechnology and bio-prospecting. Learn about novel genetic traits, secondary metabolites, extremozymes, and bioactive compounds with medicinal value. Essential for students and researchers in biology and biotechnology in India, offering practical experiments and insights into cutting-edge genomics.
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F*cked at 40: Life Beyond Suburbia, Monogamy and Stretch Marks
0Original price was: ₹1,775.55.₹1,420.44Current price is: ₹1,420.44.Rediscover your power at mid-life. If you feel trapped by suburbia, monogamy, and societal expectations, this is your essential guide. Explore the honest, often hilarious, journey of breaking free from a life you didn’t sign up for. Learn to shed labels, reclaim your desires, and embrace the authentic, multi-faceted woman you are. Perfect for Indian women seeking empowerment and a bold new chapter after forty. Dive into self-discovery and vibrant living beyond expectations.
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Family Therapy Supervision in Extraordinary Settings: Illustrations of Systemic Approaches in Everyday Clinical Work
0Original price was: ₹4,522.71.₹3,618.17Current price is: ₹3,618.17.Master challenging family therapy supervision in diverse, extraordinary settings. This insightful guide explores dynamic systemic approaches, offering creative methods and practical illustrations from various global clinical environments. Gain real-time training insights crucial for professionals working in varied contexts, including those relevant to Indian mental health care. Essential reading for family therapy and counseling supervisors, it provides invaluable perspectives for supervisees navigating complex cases. Enhance your clinical work and practice with these proven systemic techniques.
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Feminist Counselling and Domestic Violence in India
0Original price was: ₹1,595.00.₹1,276.00Current price is: ₹1,276.00.Unlock transformative feminist counselling strategies for combating domestic violence in India. This vital book delves into the social roots of abuse and power, offering a powerful alternative to mainstream approaches. Featuring systematic documentation of psychosocial interventions and rich case studies from across India, it details practical methods for women’s empowerment and resistance against systemic oppression. An indispensable guide for social workers, counsellors, activists, and students of psychology, sociology, and women’s studies seeking to understand and address intimate partner violence effectively.
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Fighting Falsehoods: Suspicion, Analysis, and Response
0Original price was: ₹1,295.00.₹1,036.00Current price is: ₹1,036.00.Empower yourself against fake news and misinformation! This vital guide offers indispensable tools to recognize, analyze, and effectively counter false narratives and biased reporting prevalent today. Through engaging examples and case studies, you’ll learn to scrutinize information, detect data manipulation, and understand conspiracy theories. Discover trusted fact-checking methods and develop actionable strategies to respond to distortions. Essential for students, media professionals, and all discerning readers in India, this book sharpens your critical analysis and media literacy for a complex digital world.
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Fighting to the End: The Pakistan Army’s Way of War
0₹795.00Uncover the Pakistan Army’s relentless pursuit of conflict with India, a rivalry that has shaped South Asian geopolitics for decades. This insightful analysis, drawn from the army’s own defense publications, reveals how its strategic culture drives persistent, often self-defeating policies towards India and the pursuit of Kashmir. Discover why these methods, despite national peril, make Pakistan a destabilizing force in the region. Essential reading for students of South Asian security, defence policy, and anyone seeking a deeper understanding of India-Pakistan relations.
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Filth
0Original price was: ₹499.00.₹399.20Current price is: ₹399.20.Irvine Welsh’s infamous Filth offers a gut-wrenching dive into corruption, addiction, and madness. Experience the unreliable narrative of a truly depraved detective as he navigates a brutal investigation. This cult classic crime fiction is renowned for its razor-sharp dark humour and unflinching psychological grit. Essential reading for fans of provocative storytelling and challenging psychological thrillers, it’s a shockwave from British literature that will stay with you.
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Fishery Science: The Unique Contributions of Early Life Stages
0Original price was: ₹5,095.00.₹4,076.00Current price is: ₹4,076.00.Unlock the secrets of thriving fish populations with this essential guide to fishery science. Discover the critical, unique contributions of studying fish eggs and larvae, crucial for accurate assessment and effective fisheries management. This authoritative text explores research approaches, population analysis, recruitment, habitats, and human impacts, offering invaluable insights for understanding and managing aquatic resources. A must-read for fisheries students, professionals, marine biologists, freshwater scientists, and environmental experts. Gain a deeper understanding of fish dynamics from early life stages to population health.
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Flexible Multilingual Education: Putting Children’s Needs First (New Perspectives on Language and Education Book 38)
0Original price was: ₹3,565.55.₹2,852.44Current price is: ₹2,852.44.Unlock the power of multilingual education for every child in India. This insightful book champions flexible multilingual education, a revolutionary approach that prioritizes children’s actual needs and home languages while building proficiency in local and global languages crucial for their future success. Discover how this model offers a more promising path to educational equity than traditional methods, addressing the complexities of globalisation, migration, and superdiversity in India’s vibrant linguistic landscape. Essential reading for educators, policymakers, and parents striving for inclusive and effective learning environments.
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Flow Injection Analysis of Food Additives (Food Analysis & Properties)
0Original price was: ₹4,995.00.₹3,496.50Current price is: ₹3,496.50.Master precise food additive analysis with Flow Injection Analysis (FIA) techniques. This essential guide offers unparalleled practical insights into quantifying additives in food and beverages, bridging theory with real-world application. Delve into FIA instrumentation, manifold design, and laboratory methods crucial for accurate quality control and food safety. An indispensable resource for food scientists, analytical chemists, researchers, and students in India seeking to enhance food analysis protocols and ensure product integrity. Discover advanced analytical tools for the dynamic Indian food industry.
