-
-20%
Construction Safety & Health
0Original price was: ₹20,466.81.₹16,373.45Current price is: ₹16,373.45.Elevate your construction safety knowledge with CONSTRUCTION SAFETY & HEALTH, 2/e, the definitive guide for modern construction professionals. This practical resource bridges theory and real-world application, featuring up-to-the-minute research and essential OSHA requirements. Organized logically for college-level courses, each chapter targets key safety areas. Discover extensive updates on LEED accreditation, design’s impact on safety, ergonomics, human factors, and behavior-based safety. Perfect for enhancing safety practices on any site, this book includes review questions, key terms, and critical thinking activities to foster hands-on learning. Available at The Bookish Owl for aspiring and experienced construction professionals committed to workplace safety.
-
-27%
Consumed : How Big Brands Got Us Hooked on Plastic (Longlisted for the FT and Schroders Business Book of the Year 2025, Shortlisted for the SABEW 2025 Best in Business Book Awards)
0Original price was: ₹599.00.₹437.00Current price is: ₹437.00.Discover how major brands like McDonald’s and Coca-Cola engineered our addiction to single-use plastic in ‘Consumed: How Big Brands Got Us Hooked on Plastic’. This insightful book, recognized by the FT and Schroders Business Book of the Year, reveals the billions spent to convince us of the necessity of disposable products. Explore the hidden history behind our plastic dependence, its devastating environmental impact, and its effects on our health. Written for anyone who buys anything plastic, this essential read will change your perspective and empower you to demand better solutions from the brands that shaped our habits. Understand the past to reclaim our future from plastic pollution.
-
-25%
Consumer Behaviour
0Original price was: ₹399.00.₹299.00Current price is: ₹299.00.Explore the fascinating world of consumer behavior with this comprehensive guide, perfect for students and marketing professionals. “Consumer Behaviour” offers a clear, accessible introduction, grounded in a robust conceptual model that seamlessly connects all topics. Dive into real-world examples and case studies that illustrate theoretical principles in action, helping you understand how consumers make decisions. This Indian Adaptation retains the global context of a world-class text while enriching it with relevant local equivalents. Engage with chapter-opening anecdotes and end-of-chapter exercises designed to sharpen your analytical skills in investigating consumer issues, advertisements, and marketing strategies. A must-have resource for anyone seeking to understand and influence consumer choices in today’s market.
-
-25%
Consumer Behaviour & Rural Marketing in India
0Original price was: ₹675.00.₹506.00Current price is: ₹506.00.Unlock the complexities of Indian consumer behaviour and master rural marketing in India. This essential guide delves deep into the psyche of rural Indian consumers, exploring socio-economic, cultural, and media influences that shape their buying decisions. Discover how changing lifestyles and increased awareness impact the vast Indian market. Crucial for marketing professionals, business strategists, and students seeking to formulate effective strategies for India’s burgeoning rural economy. Gain unparalleled insights into the Indian consumer to drive success.
-
-25%
Consumer Behaviour and Market Research
0Original price was: ₹1,290.00.₹968.00Current price is: ₹968.00.Unlock the secrets of the Indian marketplace with comprehensive insights into consumer behaviour and market research. This essential guide delves deep into understanding Indian consumer psychology, exploring modern market research techniques, and mastering effective data analysis. Learn to craft winning marketing strategies by deciphering customer needs and identifying emerging trends specific to the vibrant Indian market. An indispensable resource for MBA students, marketing professionals, and business scholars seeking to master customer analytics and drive unparalleled market success.
-
CONSUMER BEHAVIOUR IN NORTH EAST INDIA
0₹385.00Unlock the distinct consumer behaviours of North East India with this insightful academic exploration. Dive deep into the unique socio-cultural and economic factors shaping purchasing decisions across India’s vibrant Northeast region. Discover critical insights into local market dynamics, consumer psychology, and effective marketing strategies tailored for this specific geography. Essential for marketing professionals, business strategists, academics, and students seeking to understand the nuanced Indian consumer landscape. Gain a competitive edge by mastering regional business intelligence for North East India.
-
-25%
Consumer Behaviour Towards Shopping Malls (9789390384778)
0Original price was: ₹1,295.00.₹971.00Current price is: ₹971.00.Unlock the secrets of Indian shopper psychology with this essential guide to consumer behaviour in shopping malls. Discover critical insights into what drives purchasing decisions, influences brand loyalty, and shapes retail experiences within India’s vibrant retail landscape. This book offers a deep dive into the factors affecting consumer choices, making it indispensable for marketing professionals, retail strategists, and students seeking to master the dynamics of modern commerce. Enhance your understanding of the evolving Indian consumer and gain a competitive edge in the retail market.
-
-20%
Consumer Behaviour: Includes online buying trends
0Original price was: ₹1,300.00.₹1,040.00Current price is: ₹1,040.00.Unlock the secrets of consumer behaviour with this essential textbook, perfect for postgraduate marketing students. Dive deep into individual choices, socio-cultural influences, and psychological drivers of consumption. This comprehensive guide uniquely integrates contemporary concepts like online buying trends and consumer engagement marketing, vital for modern marketing strategies. Explore consumer decision-making, segmentation, B2B behaviour, personality, motivation, perception, attitudes, family, class, culture, innovation adoption, research processes, and building customer loyalty. Discover the impact of social media, ethics, and CSR. Packed with real-life examples, this book offers invaluable insights for students and young marketing professionals alike, making it a must-have for understanding the evolving consumer landscape.
-
-10%
Consumer Protection in Hospitality, Travel and Tourism
0Original price was: ₹650.00.₹585.00Current price is: ₹585.00.Discover essential consumer protection strategies for the dynamic hospitality, travel, and tourism industries with “Consumer Protection in Hospitality, Travel and Tourism.” This comprehensive guide, ideal for students, professionals, and businesses, delves into legal frameworks, ethical practices, and customer rights vital for success. Understand how to build trust, manage risks, and enhance guest experiences by safeguarding consumers. “Consumer Protection in Hospitality, Travel and Tourism” is your indispensable resource for navigating complex regulations and fostering a reputation for integrity in this competitive sector. Enhance your knowledge and empower your business with insights on maintaining high standards and ensuring customer satisfaction. A must-have for anyone in the service industry.
-
-25%
Consumer Rights and Protection in India
0Original price was: ₹880.00.₹660.00Current price is: ₹660.00.Navigate the landscape of consumer rights and protection in India with this comprehensive resource. Understand your entitlements under the crucial Consumer Protection Act, 1986, and learn how to combat adulteration, spurious products, and deceptive advertising. This book thoroughly examines redressal mechanisms for consumer grievances, offering practical insights relevant to every Indian consumer facing exploitation. Essential for law students, aspiring business leaders, and informed citizens seeking robust protection and fair practices. Gain the knowledge to stand up for your rights effectively.
-
Consumer Social Values (Marketing and Consumer Psychology Series)
0₹4,475.33Unlock the complexities of the Indian consumer with this essential guide to consumer social values. Delve into how diverse societal values shape consumer behaviour and impact marketing strategies in the global marketplace. Gain critical insights into consumer psychology and leverage them for effective decision-making. This book is a must-read for marketing professionals, researchers, and students eager to understand and navigate the dynamic Indian marketplace, enhancing their approach to consumer behaviour and brand engagement.
-
-35%
Consumerb Behaviour
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Unlock the secrets of consumer behavior with this comprehensive guide from The Bookish Owl. This essential textbook delves into consumer research, key concepts, and their practical application in marketing. Explore the intricate world of consumer decision-making, from motives and involvement to purchase processes. Understand how values, culture, and lifestyles shape consumption patterns. Featuring up-to-date studies and a clear, simple layout, this book makes complex theories easy to grasp. Ideal for students, marketers, and anyone seeking to understand the modern consumer, this is a must-have resource for navigating the dynamic landscape of consumer behavior and marketing strategies.
