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The Jobs Crisis in India
0Original price was: ₹599.00.₹479.20Current price is: ₹479.20.Unpacking India’s deepening jobs crisis. Explore how automation, AI, and the evolving gig economy are transforming the nation’s employment landscape. This insightful analysis dissects the critical micro and macro factors contributing to job-deficient growth and youth unemployment, from outdated labour laws to technological displacement. Gain vital perspectives on the challenges of farm distress and the urgent need for upskilling. Essential for professionals, policymakers, students, and anyone concerned about the future of work in India, this book offers clarity and potential pathways forward.
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The Khasis
0Original price was: ₹1,950.00.₹1,560.00Current price is: ₹1,560.00.Uncover the rich heritage of the Khasi people in this foundational ethnographic study. Delve deep into their unique customs, laws, institutions, religious beliefs, folklore, and linguistic intricacies. This comprehensive work is essential for students of anthropology and sociology, researchers of Indian culture, and anyone fascinated by the diverse tribal tapestry of Northeast India and Meghalaya’s heritage. Gain profound insights into the Khasi community’s distinct societal structure and traditions.
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The Labour Movement in the Global South: Trade Unions in Sri Lanka
0Original price was: ₹17,857.50.₹14,286.00Current price is: ₹14,286.00.Dive into the critical challenges facing trade unions in the Global South, with an in-depth focus on Sri Lanka. This rigorously researched book illuminates the dynamics of labour movements, exploring worker mobilization, social movement unionism, and the intersection of class, ethnicity, and gender. Through compelling case studies of plantations, garment factories, and nursing staff, it offers crucial insights into South Asian labour politics and development. An indispensable read for students and professionals in labour studies and regional political economy seeking to understand resistance and social justice in developing economies.
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The Language of Branding: Theory, Strategies, and Tactics
0Original price was: ₹5,951.31.₹4,761.05Current price is: ₹4,761.05.Unlock the power of words to elevate your brand in India. This essential guide delves into the intricate relationship between language and consumer behaviour, revealing how effective brand language drives brand value and boosts sales. Discover proven marketing strategies and tactics for crafting compelling brand narratives that resonate with your audience. Perfect for marketing professionals, entrepreneurs, and students seeking to master branding, this book offers multidisciplinary insights, real-world case studies, and practical exercises. Build a stronger brand, connect deeper with customers, and achieve business growth in today’s competitive market.
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The Last Day of Oppression, and the First Day of the Same: The Politics and Economics of the New Latin American Left
0Original price was: ₹2,022.66.₹1,618.13Current price is: ₹1,618.13.Unlock critical insights into Latin America’s progressive wave with a deep Marxist analysis. This seminal work dissects the political economy and development strategies of the region’s New Left from 1990-2015, examining their impact on governance and social change. Essential for students of political science, economics, and international relations, it offers a vital perspective on global South politics and anti-neoliberal movements. Understand the complexities of socialist transitions and economic development beyond Western models, providing crucial context for contemporary global discourse.
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The Last Ten Per Cent: What It Takes to Get It Right
0Original price was: ₹299.00.₹239.20Current price is: ₹239.20.Master the crucial final 10% of business execution to achieve unparalleled customer satisfaction. Discover how global leaders consistently deliver exceptional customer experiences by genuinely prioritizing clients. Indian business author TGC Prasad unpacks the strategies for going the extra mile, ensuring tasks are completed perfectly, and cultivating lasting customer loyalty. This insightful guide is essential for Indian entrepreneurs, managers, and professionals seeking to elevate their service standards, differentiate their brand, and drive sustainable growth through superior customer care.
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The Law of Political Economy: Transformation in the Function of Law
0Original price was: ₹13,214.55.₹10,571.64Current price is: ₹10,571.64.Uncover the critical intersection of law and economic transformation in this essential scholarly enquiry. This book pioneers a novel conceptual framework for understanding legal instruments within political economy, analysing historical shifts and contemporary challenges. It’s a must-read for Indian students, legal professionals, and economists seeking to grasp governance and development. Delving into diverse fields like competition and environmental law, it provides a comprehensive overview that will reshape your perspective on the evolving function of law in shaping economies.
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The Life of Y: Engaging Millennials as Employees and Consumers
0Original price was: ₹399.00.₹291.27Current price is: ₹291.27.Discover ‘The Life of Y’ by Debashish SenGupta, available at The Bookish Owl! ISBN: 9780143464303. This award-winning book delves into understanding and engaging millennials, the world’s largest consumer and employee demographic. Explore in-depth research on Generation Y’s values, motivations, and expectations in the workplace and marketplace. Learn how to bridge the engagement gap, address loyalty concerns, and implement innovative strategies to attract, retain, and connect with millennials. Essential reading for businesses seeking sustainable growth by adapting to the evolving needs of this influential generation. Unlock the secrets to millennial engagement and drive your business forward with ‘The Life of Y’.
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The Limits to Capital
0Original price was: ₹2,022.66.₹1,618.13Current price is: ₹1,618.13.Unlock the core of Marx’s critique of political economy with this indispensable classic. A must-read for Indian students and scholars of economics and geography, this seminal text offers a profound exploration of capitalist development. Delve into layers of crisis formation, fictitious capital, and uneven geographical development, tracing foundational Marxist arguments. Understand the dynamic forces shaping global economic landscapes and their relevance to contemporary market challenges in India. Essential reading for grasping the complexities of modern capitalism.
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The Local Impact of Globalization in South and Southeast Asia: Offshore business processes in services industries (Routledge Studies in the Modern World Economy)
0Original price was: ₹18,452.75.₹14,762.20Current price is: ₹14,762.20.Uncover the real local impact of globalization on South and Southeast Asia, particularly India’s pivotal role in offshore services. This essential study dissects the transformative effects of IT-enabled services and outsourcing across the region. Featuring twelve diverse case studies, it reveals how offshoring reshapes economies and societies, creating both opportunities and challenges. Gain critical insights into whether service-led growth offers a sustainable future for developing countries. An indispensable resource for students, academics, and professionals tracking socio-economic development and the dynamics of the global services industry in modern Asia.
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THE LOCAL IN GOVERNANCE-PD
0Original price was: ₹895.00.₹716.00Current price is: ₹716.00.Explore the intricate political economy of local governance in India with this insightful study. Moving beyond technocratic approaches, it reveals the crucial role of politics in shaping decentralization and institutional design. Drawing on India’s forestry and water sectors, the book illuminates how diverse local institutions and micro-politics lead to varied outcomes—from democratic devolution to recentralization. Essential reading for students, policymakers, and researchers seeking a deeper understanding of India’s public administration and governance reforms.
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The Macro Economy Today (IRWIN ECONOMICS)
0Original price was: ₹4,450.00.₹3,560.00Current price is: ₹3,560.00.Unlock the secrets of the macro economy with this leading economics textbook for Indian learners. Gain a deep understanding of fundamental economic principles through Schiller’s renowned readability and policy-focused insights. Explore the critical balance between markets and government intervention with practical examples and the unique AS/AD framework. Perfect for students and aspiring economists in India seeking to grasp economic policy and real-world applications. This guide ensures a strong grasp of today’s macro landscape, driving academic success.
