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The Labour Movement in the Global South: Trade Unions in Sri Lanka
0₹17,700.00Dive into the critical challenges facing trade unions in the Global South, with an in-depth focus on Sri Lanka. This rigorously researched book illuminates the dynamics of labour movements, exploring worker mobilization, social movement unionism, and the intersection of class, ethnicity, and gender. Through compelling case studies of plantations, garment factories, and nursing staff, it offers crucial insights into South Asian labour politics and development. An indispensable read for students and professionals in labour studies and regional political economy seeking to understand resistance and social justice in developing economies.
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The Language of Branding: Theory, Strategies, and Tactics
0₹5,898.82Unlock the power of words to elevate your brand in India. This essential guide delves into the intricate relationship between language and consumer behaviour, revealing how effective brand language drives brand value and boosts sales. Discover proven marketing strategies and tactics for crafting compelling brand narratives that resonate with your audience. Perfect for marketing professionals, entrepreneurs, and students seeking to master branding, this book offers multidisciplinary insights, real-world case studies, and practical exercises. Build a stronger brand, connect deeper with customers, and achieve business growth in today’s competitive market.
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The Last Day of Oppression, and the First Day of the Same: The Politics and Economics of the New Latin American Left
0₹2,004.82Unlock critical insights into Latin America’s progressive wave with a deep Marxist analysis. This seminal work dissects the political economy and development strategies of the region’s New Left from 1990-2015, examining their impact on governance and social change. Essential for students of political science, economics, and international relations, it offers a vital perspective on global South politics and anti-neoliberal movements. Understand the complexities of socialist transitions and economic development beyond Western models, providing crucial context for contemporary global discourse.
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The Last Ten Per Cent: What It Takes to Get It Right
0₹299.00Master the crucial final 10% of business execution to achieve unparalleled customer satisfaction. Discover how global leaders consistently deliver exceptional customer experiences by genuinely prioritizing clients. Indian business author TGC Prasad unpacks the strategies for going the extra mile, ensuring tasks are completed perfectly, and cultivating lasting customer loyalty. This insightful guide is essential for Indian entrepreneurs, managers, and professionals seeking to elevate their service standards, differentiate their brand, and drive sustainable growth through superior customer care.
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The Law of Political Economy: Transformation in the Function of Law
0₹13,098.00Uncover the critical intersection of law and economic transformation in this essential scholarly enquiry. This book pioneers a novel conceptual framework for understanding legal instruments within political economy, analysing historical shifts and contemporary challenges. It’s a must-read for Indian students, legal professionals, and economists seeking to grasp governance and development. Delving into diverse fields like competition and environmental law, it provides a comprehensive overview that will reshape your perspective on the evolving function of law in shaping economies.
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The Life of Y: Engaging Millennials as Employees and Consumers
0Original price was: ₹399.00.₹291.27Current price is: ₹291.27.Discover ‘The Life of Y’ by Debashish SenGupta, available at The Bookish Owl! ISBN: 9780143464303. This award-winning book delves into understanding and engaging millennials, the world’s largest consumer and employee demographic. Explore in-depth research on Generation Y’s values, motivations, and expectations in the workplace and marketplace. Learn how to bridge the engagement gap, address loyalty concerns, and implement innovative strategies to attract, retain, and connect with millennials. Essential reading for businesses seeking sustainable growth by adapting to the evolving needs of this influential generation. Unlock the secrets to millennial engagement and drive your business forward with ‘The Life of Y’.
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The Limits to Capital
0₹2,004.82Unlock the core of Marx’s critique of political economy with this indispensable classic. A must-read for Indian students and scholars of economics and geography, this seminal text offers a profound exploration of capitalist development. Delve into layers of crisis formation, fictitious capital, and uneven geographical development, tracing foundational Marxist arguments. Understand the dynamic forces shaping global economic landscapes and their relevance to contemporary market challenges in India. Essential reading for grasping the complexities of modern capitalism.
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The Local Impact of Globalization in South and Southeast Asia: Offshore business processes in services industries (Routledge Studies in the Modern World Economy)
0₹18,290.00Uncover the real local impact of globalization on South and Southeast Asia, particularly India’s pivotal role in offshore services. This essential study dissects the transformative effects of IT-enabled services and outsourcing across the region. Featuring twelve diverse case studies, it reveals how offshoring reshapes economies and societies, creating both opportunities and challenges. Gain critical insights into whether service-led growth offers a sustainable future for developing countries. An indispensable resource for students, academics, and professionals tracking socio-economic development and the dynamics of the global services industry in modern Asia.
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THE LOCAL IN GOVERNANCE-PD
0₹895.00Explore the intricate political economy of local governance in India with this insightful study. Moving beyond technocratic approaches, it reveals the crucial role of politics in shaping decentralization and institutional design. Drawing on India’s forestry and water sectors, the book illuminates how diverse local institutions and micro-politics lead to varied outcomes—from democratic devolution to recentralization. Essential reading for students, policymakers, and researchers seeking a deeper understanding of India’s public administration and governance reforms.
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The Macro Economy Today (IRWIN ECONOMICS)
0₹4,330.00Unlock the secrets of the macro economy with this leading economics textbook for Indian learners. Gain a deep understanding of fundamental economic principles through Schiller’s renowned readability and policy-focused insights. Explore the critical balance between markets and government intervention with practical examples and the unique AS/AD framework. Perfect for students and aspiring economists in India seeking to grasp economic policy and real-world applications. This guide ensures a strong grasp of today’s macro landscape, driving academic success.
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The Making of an Indian Ocean World-Economy, 1250–1650: Princes, Paddy Fields, and Bazaars (Palgrave Series in Indian Ocean World Studies)
0₹8,999.00Uncover the vibrant medieval Indian Ocean world-economy (1250–1650). This groundbreaking study revisits Indian Ocean history, challenging Eurocentric narratives by exploring intricate inter-state linkages and commercialization. Delve into how princes, paddy fields, and bustling bazaars shaped an interconnected Asian economic past. Essential for scholars, students of economic history, and enthusiasts of India’s pre-colonial trade and development. Gain a richer understanding of the forces that built a dynamic regional world-economy.
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The Management of Bond Investments and Trading of Debt
0₹14,999.00Master bond investments and debt trading with this essential guide. Delve into bondholder options, risks, and rewards, and understand inflation’s impact on the bond market. Explore how global economic shifts affect debt instruments. Written for professionals in India, this book offers practical insights into financial management and investment strategies, minimizing complex mathematics. It’s a vital resource for commercial bankers, securities traders, and business managers seeking to navigate the complexities of the debt market with confidence and informed decision-making.
