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New Directions in Critical Marketing Studies (SAGE Library in Marketing)
0₹83,780.00Explore groundbreaking directions in Critical Marketing Studies with this definitive multi-volume collection. Offering a comprehensive, international perspective, it delves into crucial emerging trends, linking critical marketing with emotional, aesthetic, and sexual labour, social marketing, and political economy. Uncover nuanced analyses of power, resistance, and consumer practice. This resource is indispensable for marketing scholars, researchers, and postgraduate students across India seeking to deepen their understanding of contemporary marketing theory and consumer behaviour.
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New Female Tribes
0₹799.00Discover the evolving landscape of women’s identities and aspirations with this groundbreaking global survey. Based on insights from over 8,000 women across 19 countries, this essential read identifies four key ‘female tribes’: Alphas, Hedonists, Traditionalists, and Altruists. Uncover fascinating data, including unique findings about assertive values from women in India. Understand women’s ambitions, values, and measures of success in an era of increasing empowerment. This book is a vital resource for marketers, researchers, and anyone aiming to deeply comprehend modern female empowerment and changing societal roles.
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New Generic Technologies in Developing Countries
0₹5,900.00Explore the path to technological advancement for developing countries. This vital book examines how nations harness new generic technologies in IT, biotechnology, and materials science, uncovering why some achieve rapid progress while others falter. Gain critical insights into successful technology absorption strategies and the nuances of effective aid policies that drive economic development. An indispensable guide for understanding global innovation gaps and shaping India’s technological future. Essential for policymakers, researchers, and students focused on development.
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New Models of Human Resource Management in China and India (Routledge Studies in the Growth Economies of Asia)
0₹17,700.00Unlock vital insights into Human Resource Management models across India and China. This comparative study delves into recruitment, retention, performance, and career development within Asia’s growth economies. Understand the historical, social, and cultural forces shaping contemporary HRM practices and emerging strategies. Essential for Indian professionals, managers, and academics seeking to enhance talent management and gain a competitive edge in the dynamic Asian business landscape. Discover convergence and divergence in these two influential economic powers.
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New Normal, Radical Shift: Changing Business and Politics for a Sustainable Future
0₹7,080.00Embrace a ‘new normal’ and drive a radical shift towards a sustainable future. This insightful book dissects failing business and political models, arguing that traditional beliefs about profit are fundamentally flawed. Discover how companies and nations can achieve genuine success by rejecting unsustainable growth and exploitative practices. Through powerful international case studies, learn how enhanced working lives and environmental protection pave the way for ethical business and a resilient economy. Essential reading for Indian leaders, entrepreneurs, and policymakers navigating the challenges ahead.
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NEW PERSPECTIVES ON PAKISTAN’S POLITICAL ECONOMY : STATE, CLASS AND SOCIAL CHANGE
0₹1,050.00Unlock a nuanced understanding of Pakistan’s political economy with this comprehensive academic analysis. Matthew McCartney’s essential volume delves deep into state, class, and social change, examining gender dynamics, the evolving middle classes, media influence, and urban spaces. It critically moves beyond common obsessions with extremism and civil-military relations, offering fresh insights into Pakistan’s contemporary socio-economic realities. A must-read for scholars, students, and policy enthusiasts keen on South Asian studies and Pakistan’s diversified development.
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New Public Management In India: Problems And Perspectives
0₹467.50Unlock the complexities of New Public Management in India with this insightful analysis. Delve into the critical problems and evolving perspectives shaping Indian governance and public administration. Essential for students, policymakers, and civil servants, this book offers a deep dive into administrative reforms and bureaucratic challenges. Gain a nuanced understanding of how NPM impacts service delivery and governance structures across India. A must-read for anyone seeking to comprehend modern public sector dynamics in the Indian context.
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New Rules Of Investing
0Original price was: ₹699.00.₹510.27Current price is: ₹510.27.Navigate today’s turbulent markets with “New Rules of Investing” by Mark Haefele. From The Bookish Owl, this essential guide, ISBN: 9781400255634, offers a fresh perspective on wealth management in a rapidly changing world. Learn how to follow government investments, allocate assets effectively using the three-bucket strategy, and understand your personal money issues for better financial outcomes. Discover the power of impact investing and grow your portfolio while supporting causes you care about. Packed with actionable strategies and real-world examples, this book equips both novice and experienced investors to manage wealth successfully in these uncertain times. Secure your financial future today!
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News & Social Media: Redefining Journalism
0Original price was: ₹565.25.₹565.00Current price is: ₹565.00.Navigate the dynamic fusion of Indian journalism and social media. This essential guide explores how digital platforms are fundamentally redefining journalism, from news gathering to dissemination. Learn critical media writing techniques and ethical practices vital for reporting in the digital age. Authored with expertise relevant to the Indian media landscape, it’s a must-read for aspiring journalists, media students, and communication professionals seeking to master impactful news delivery and digital media.
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News Media in India: The Impact of Globalization
0Original price was: ₹735.25.₹735.00Current price is: ₹735.00.Uncover the significant impact of globalization on Indian news media. This essential book analyzes how global trends have reshaped the landscape, leading to a shrinking influence of traditional news agencies. Through meticulous content analysis of leading Indian dailies over two decades, it provides critical data on evolving journalism. Essential reading for media studies students, researchers, and professionals keen on understanding the dynamics of news dissemination and the future of Indian journalism.
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NGOization: Complicity, Contradictions and Prospects
0₹2,830.82Critically examine the pervasive influence of NGOization and its impact on social change. This insightful collection dissects the inherent complicity and contradictions within contemporary development models, offering a vital counter-narrative. Discover alternative pathways for activism and civil society engagement. Essential for researchers, activists, policymakers, and students in India seeking a deeper understanding of development paradigms, social justice, and effective strategies for transformative action in a complex world.
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Night Market: Sexual Cultures and the Thai Economic Miracle
0₹5,544.82Unravel the intricate links between sexual cultures and Thailand’s celebrated ‘economic miracle.’ This seminal work offers a critical examination of how international sex tourism became woven into the nation’s rapid development, exploring economic planning and labour market choices from unique cultural perspectives. Essential for students of sociology, cultural studies, and global economics, it provides deep insights into the social dynamics shaping Southeast Asia. Gain a nuanced understanding of globalization’s impact for academic research and critical discussion.
