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Advertising Management: With Cd
0Original price was: ₹1,195.00.₹896.00Current price is: ₹896.00.Discover the essential “Advertising Management: With Cd” by Oxford University Press, the definitive textbook for management, mass media, and advertising students. This comprehensive second edition delves into advertising and promotions, media strategy, and agency relationships. Explore crucial topics like consumer behavior, creative strategy, digital advertising, Indian rural and global contexts, advertising laws, ethics, sales promotion, and direct marketing. Packed with real-life cases and exhibits, this book provides an in-depth understanding of integrated marketing communication. Perfect for students seeking a robust foundation in advertising management and professionals looking to sharpen their skills. Available now at The Bookish Owl.
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Advertising Marketing and Brand Building: Understanding Consumer Behaviour
0Original price was: ₹975.00.₹731.00Current price is: ₹731.00.Elevate your marketing impact and sharpen managerial decision-making with deep insights into consumer behaviour. This guide distills expert research on consumer psychology, offering practical, prescriptive advice for improving organizational performance. Master essential topics like new product management, integrated marketing communications, and social media strategies to build stronger brands. It’s an indispensable resource for students and professionals seeking to excel in advertising and marketing in India.
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ADVERTISING MEDIA PLANNING, 7TH EDN
0Original price was: ₹2,125.00.₹1,594.00Current price is: ₹1,594.00.Master the art of advertising media planning with the industry-standard “Advertising Media Planning, 7th Edition.” For over 30 years, this essential guide has empowered media planners to build effective campaigns. This updated edition dives deep into the latest digital advancements and the crucial ‘three screens’ of video, equipping you to leverage new technologies and create impactful brand strategies across all media. Learn to craft optimal budgets, integrate traditional platforms like TV, radio, and print with cutting-edge digital forms such as organic and sponsored Google search, digital out-of-home video, and mobile media. Discover new measurement technologies and cross-media planning techniques. Whether you’re a seasoned professional or aspiring to be one, this book provides the foundational knowledge and modern insights needed to thrive in today’s dynamic media landscape. Navigate the new frontier of media planning with confidence and creativity.
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Advertising Media Public Relation
0Original price was: ₹1,200.00.₹900.00Current price is: ₹900.00.A comprehensive guide to advertising, media planning, and public relations strategies. This non-fiction work explores the fundamental concepts and practical applications of modern marketing communications.
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Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
0₹12,381.20Uncover the fascinating journey of menswear advertising and evolving masculinity in British media since 1945. This pioneering study meticulously examines print, television, and cinema publicity, revealing how fashion promotion mirrored affluent post-war eras, youth cultures, and significant social transformations. Delve into consumer psychology, target audiences, and the representation of gender, race, and class. From classic suits to denim, understand how advertising defined men’s fashion and identity. An indispensable resource for fashion students, media studies scholars, and anyone passionate about cultural studies and advertising history in India.
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Advertising on the Internet
0Original price was: ₹2,828.00.₹2,121.00Current price is: ₹2,121.00.Unlock the secrets of successful online advertising with ‘Advertising on the Internet’. This essential guide, now in its updated Second Edition, reveals how top advertisers maximize their digital presence. Discover proven strategies for online ad models, market research, direct marketing, and effective targeting. Learn to manage internet advertising tools, measure campaign success, and navigate buying and selling ads on your website. Explore local and international advertising opportunities, understand legal aspects, and uncover cost-effective, even free, advertising methods. Perfect for businesses of all sizes aiming to thrive in the dynamic world of internet marketing. Get the competitive edge with insights from leading online marketers.
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ADVERTISING, 4TH EDN
0Original price was: ₹1,275.00.₹956.00Current price is: ₹956.00.Discover the foundational principles of effective marketing with “Advertising, 4th Edition” from The Bookish Owl. This comprehensive guide delves into the art and science of creating impactful advertising campaigns. Perfect for students, marketing professionals, and business owners, this essential textbook covers the latest strategies, consumer behavior insights, and media planning techniques. Explore case studies and practical applications that illuminate the dynamic world of advertising. Whether you’re looking to understand advertising theory or implement real-world tactics, this 4th edition provides the knowledge needed to succeed in today’s competitive marketplace. Enhance your marketing expertise with this indispensable resource from Pearson Education India.
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Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices
0Original price was: ₹555.00.₹416.00Current price is: ₹416.00.Discover the essence of marketing with ‘Advertising, Brand and Consumer Behaviour (The Indian Context)’. This unique book from The Bookish Owl redefines understanding by exploring consumer behavior through relatable Indian advertisements and leading brands. Ideal for students and working professionals, it offers a conceptual view of marketing practices, connecting theory to real-world application. Unravel branding strategies, analyze advertising campaigns, and grasp complex concepts with clarity. Perfect for business school students and anyone aspiring to enhance their marketing knowledge beyond the superficial, this insightful guide provides a fresh perspective on the Indian consumer landscape and marketing dynamics.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition
0Original price was: ₹1,155.00.₹866.00Current price is: ₹866.00.Unlock the secrets of modern marketing with “Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition”. This comprehensive guide, perfect for students and professionals alike, delves into the dynamic world of advertising and IMC. Explore essential concepts, cutting-edge strategies, and real-world case studies designed to enhance your understanding and application of promotional tools. With the integrated MindTap platform, you’ll engage with interactive content and gain practical experience. Whether you’re building a brand, launching a campaign, or seeking to master marketing communications, this 10th edition offers invaluable insights for success in today’s competitive landscape. Your go-to resource at The Bookish Owl.
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Advertising, Selling & Promotion
0Original price was: ₹955.00.₹716.00Current price is: ₹716.00.Discover essential strategies in “Advertising, Selling & Promotion” by Pearson Education. This comprehensive guide, published January 1, 2020, is your key to mastering the art and science of marketing. Delve into effective advertising techniques, persuasive selling tactics, and innovative promotional campaigns to boost your business. Whether you’re a student, marketing professional, or entrepreneur, this 656-page English edition offers invaluable insights and practical applications. Enhance your understanding of consumer behavior and learn how to create impactful messages that drive sales. A must-have resource for anyone looking to excel in the competitive world of commerce. Get your copy from The Bookish Owl today.
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Advertising, Society and Consumer Culture
0Original price was: ₹700.00.₹525.00Current price is: ₹525.00.Uncover the profound impact of advertising on society and consumer culture. This definitive textbook offers an integrated, theory-based framework essential for understanding the social, political, and economic dimensions of advertising. Ideal for advertising, marketing, and communications students in India, it delves into critical issues like gender stereotyping, vulnerable audiences, and wealth distribution. Gain crucial insights into modern advertising ethics and consumer behaviour to navigate today’s complex media landscape. A must-read for aspiring professionals and academics seeking a comprehensive perspective on advertising’s societal role.
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Advertising: A Very Short Introduction
0Original price was: ₹350.00.₹263.00Current price is: ₹263.00.Uncover the intricate world of advertising with Winston Fletcher’s “Advertising: A Very Short Introduction.” This concise guide from The Bookish Owl delves into how advertising truly works, exploring its diverse methods, persuasive strategies, and target audiences. Fletcher, an industry insider, demystifies common misconceptions, providing a clear history of advertising and explaining the roles of advertisers, media, and agencies. Discover the financial aspects, effectiveness measurement, and the spectrum of advertiser needs. The book critically examines controversial areas like advertising to children and promoting products such as alcohol and cigarettes, while also highlighting advertising’s benefits and future trends. Perfect for a quick, insightful overview.
