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Advertising and Promotion: An Integrated Marketing Communications
0Original price was: ₹2,150.00.₹1,613.00Current price is: ₹1,613.00.Drive impactful advertising and promotion strategies with this vital guide to Integrated Marketing Communications. Delve into international market segmentation, effective public relations in developing economies, and cutting-edge e-detailing for pharmaceutical marketing. Explore the vast landscape of digital marketing, including its opportunities and challenges, and master promotion in health services. An indispensable resource for marketing professionals, researchers, and management students in India seeking to understand consumer behaviour and build strong brand identities.
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Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition
0Original price was: ₹1,250.00.₹938.00Current price is: ₹938.00.Discover the latest in marketing communications with “Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition” from The Bookish Owl. This essential textbook provides a comprehensive overview of the dynamic field of IMC, with a strong focus on advertising. Updated to reflect the latest industry shifts, this edition prominently features digital and social media strategies, including discussions on influencers, programmatic buying, and AR. Explore new chapter openers with relevant case studies, Indian perspectives tailored for local markets, and IMC insights addressing generational marketing shifts and the challenges of discount strategies. This updated text is your guide to understanding the evolving promotional mix in today’s competitive landscape.
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ADVERTISING AND PUBLIC RELATIONS LAW 3RD EDITION
0Original price was: ₹11,775.00.₹8,831.00Current price is: ₹8,831.00.Navigate the complex legal landscape of advertising and public relations with Advertising and Public Relations Law, 3rd Edition. This essential guide from The Bookish Owl delves into the First Amendment protections for professional communications, covering vital topics like defamation, privacy, and intellectual property. This updated edition features a crucial new chapter on internet law impacting the field, alongside historical context, landmark court decisions, and overviews of federal and state regulations from agencies like the FTC and FCC. Perfect for students in media, advertising, and PR law courses, and an indispensable reference for practitioners, this book ensures you stay informed on the ever-evolving legalities of your profession.
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ADVERTISING AND SALES PROMOTION, 1ST EDITION
0Original price was: ₹9,307.00.₹6,980.00Current price is: ₹6,980.00.Dive into the dynamic world of advertising with ADVERTISING AND SALES PROMOTION, 1ST EDITION. This comprehensive guide, perfect for aspiring marketers and business enthusiasts, offers a deep dive into the core principles and practices of modern advertising. Explore the critical social, ethical, and legal dimensions, understand historical influences, and master strategic media decision-making within integrated marketing communications. The book covers essential techniques across print, broadcast, and digital media, showcasing how to effectively reach target audiences and boost consumer awareness. Featuring engaging ads, exhibits, and photographs, this text provides a solid grasp of current advertising challenges and opportunities. Prepare for an exciting career in promotion and marketing with ADVERTISING AND SALES PROMOTION from The Bookish Owl.
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Advertising For Dummies, 2ed
0Original price was: ₹959.00.₹719.00Current price is: ₹719.00.Unlock the secrets to impactful advertising with “Advertising For Dummies, 2nd Edition” from The Bookish Owl. This essential guide demystifies creating advertising campaigns that drive customer acquisition and boost your business revenue. Learn to maximize your marketing budget, ensuring your message resonates with your target audience even on a shoestring. Discover practical strategies and expert insights to make your ads shine, transforming beer-level budgets into champagne-like results. Perfect for entrepreneurs, small business owners, and aspiring marketers, this book provides clear, actionable advice to elevate your brand and achieve your business goals. Get your copy today and start crafting campaigns that convert.
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Advertising in India: Trends and Impact
0Original price was: ₹590.00.₹442.50Current price is: ₹442.50.Explore the dynamic world of ‘Advertising in India: Trends and Impact’ by Om Gupta. This comprehensive guide from The Bookish Owl delves into the history, evolving face, and ethical considerations of advertising in India. Discover key topics including media strategies, agency influence, the portrayal of women and sex in ads, and its profound impact on rural consumers. Gain insights into consumer targeting and the crucial role of business communication in this essential read for students and professionals in mass communication, journalism, and management. Understand the forces shaping India’s advertising landscape with this authoritative and informative publication.
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Advertising in India: Trends and Impacts
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover the dynamic world of ‘Advertising in India: Trends and Impacts’ by The Bookish Owl. This comprehensive guide delves into the history, evolving landscape, and ethical considerations of advertising in India. Explore various advertising media, understand agency influence, and analyze the portrayal of women and the use of sex in advertising. The book critically examines the impact of advertising on rural India and its crucial role in targeting consumers and fostering business communication. Essential reading for students, professionals, and anyone interested in the persuasive power of Indian advertising. Gain insights into key trends and their profound effects.
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Advertising in Mena Goes Digital
0₹13,809.80Unlock the secrets of digital advertising evolution in the dynamic MENA region. This essential guide delves into how digital media and communication technologies are reshaping creative advertising solutions. Explore key case studies from global brands, understand the impact of cultural nuances like humor and religion, and analyze political advertising and digital activism. Essential for marketing professionals and advertising students, it offers deep insights into international digital marketing strategies and digital transformation in complex markets, providing valuable lessons for global brand communication.
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Advertising in the Digital Age: Theories and Practices
0Original price was: ₹5,410.00.₹4,058.00Current price is: ₹4,058.00.Unlock the secrets of modern marketing with “Advertising in the Digital Age: Theories and Practices.” This essential guide from The Bookish Owl dissects the pervasive influence of online advertising, from Netflix and Instagram to Google searches. Discover how advertisers leverage big data, AI, and influencers to target you specifically. Unlike traditional methods, digital advertising offers a dynamic landscape. This book provides a comprehensive understanding of contemporary media, distinguishing online from offline models. Explore diverse advertising types, their profound impact on consumer behavior, and potential harms. Blending theory with real-world application, it’s the perfect resource for students and professionals in advertising, digital media, and communication, offering a clear view into promotional media industries.
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Advertising Management
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover “Advertising Management,” a comprehensive guide by Virendra S. Poonia, ideal for students worldwide. Published by GenNext Publication in 2010, this 330-page English text offers a balanced selection of core concepts and new perspectives on advertising management. It simplifies complex topics, providing a clear introduction to the subject without sacrificing depth. While acknowledging the common practice of outsourcing to specialized agencies, this book equips readers with a solid understanding of critical advertising processes. Whether you’re new to the field or seeking to broaden your knowledge, “Advertising Management” is an essential resource for grasping modern advertising thinking and practice. Get your copy from The Bookish Owl today.
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Advertising Management (9789391187828)
0Original price was: ₹3,500.00.₹2,625.00Current price is: ₹2,625.00.Master the principles and practices of effective advertising management with this comprehensive Indian textbook. Written in lucid, conversational language, it systematically blends core theories and modern models, offering clear insights into advertising concepts and their practical applications. This book is an essential resource for MBA, M.Com, and B.B.M. students pursuing marketing and business studies in India. Professionals will also find it an invaluable reference for navigating the dynamic advertising landscape. Gain strategic clarity and boost your career with this indispensable guide to advertising strategy and execution.
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Advertising Management, 5e
0Original price was: ₹1,000.00.₹750.00Current price is: ₹750.00.Discover the latest insights in advertising with “Advertising Management, 5e” from Pearson Education. This comprehensive textbook, updated in October 2022, is an essential resource for students and professionals alike. Covering all facets of advertising strategy, planning, and execution, it provides a deep dive into consumer behavior, media planning, creative development, and digital advertising. Enhance your understanding of this dynamic field with case studies and practical examples. Perfect for marketing courses and anyone looking to master the art and science of advertising. Get your copy of this indispensable guide for the 5th edition today at The Bookish Owl and elevate your advertising expertise.
