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Advertising on the Internet
0Original price was: ₹2,699.10.₹2,159.28Current price is: ₹2,159.28.Unlock the secrets of successful online advertising with ‘Advertising on the Internet’. This essential guide, now in its updated Second Edition, reveals how top advertisers maximize their digital presence. Discover proven strategies for online ad models, market research, direct marketing, and effective targeting. Learn to manage internet advertising tools, measure campaign success, and navigate buying and selling ads on your website. Explore local and international advertising opportunities, understand legal aspects, and uncover cost-effective, even free, advertising methods. Perfect for businesses of all sizes aiming to thrive in the dynamic world of internet marketing. Get the competitive edge with insights from leading online marketers.
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ADVERTISING, 4TH EDN
0Original price was: ₹1,160.00.₹1,102.00Current price is: ₹1,102.00.Discover the foundational principles of effective marketing with “Advertising, 4th Edition” from The Bookish Owl. This comprehensive guide delves into the art and science of creating impactful advertising campaigns. Perfect for students, marketing professionals, and business owners, this essential textbook covers the latest strategies, consumer behavior insights, and media planning techniques. Explore case studies and practical applications that illuminate the dynamic world of advertising. Whether you’re looking to understand advertising theory or implement real-world tactics, this 4th edition provides the knowledge needed to succeed in today’s competitive marketplace. Enhance your marketing expertise with this indispensable resource from Pearson Education India.
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Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices
0Original price was: ₹530.00.₹503.50Current price is: ₹503.50.Discover the essence of marketing with ‘Advertising, Brand and Consumer Behaviour (The Indian Context)’. This unique book from The Bookish Owl redefines understanding by exploring consumer behavior through relatable Indian advertisements and leading brands. Ideal for students and working professionals, it offers a conceptual view of marketing practices, connecting theory to real-world application. Unravel branding strategies, analyze advertising campaigns, and grasp complex concepts with clarity. Perfect for business school students and anyone aspiring to enhance their marketing knowledge beyond the superficial, this insightful guide provides a fresh perspective on the Indian consumer landscape and marketing dynamics.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition
0Original price was: ₹1,125.00.₹1,068.75Current price is: ₹1,068.75.Unlock the secrets of modern marketing with “Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition”. This comprehensive guide, perfect for students and professionals alike, delves into the dynamic world of advertising and IMC. Explore essential concepts, cutting-edge strategies, and real-world case studies designed to enhance your understanding and application of promotional tools. With the integrated MindTap platform, you’ll engage with interactive content and gain practical experience. Whether you’re building a brand, launching a campaign, or seeking to master marketing communications, this 10th edition offers invaluable insights for success in today’s competitive landscape. Your go-to resource at The Bookish Owl.
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Advertising, Selling & Promotion
0Original price was: ₹910.00.₹864.50Current price is: ₹864.50.Discover essential strategies in “Advertising, Selling & Promotion” by Pearson Education. This comprehensive guide, published January 1, 2020, is your key to mastering the art and science of marketing. Delve into effective advertising techniques, persuasive selling tactics, and innovative promotional campaigns to boost your business. Whether you’re a student, marketing professional, or entrepreneur, this 656-page English edition offers invaluable insights and practical applications. Enhance your understanding of consumer behavior and learn how to create impactful messages that drive sales. A must-have resource for anyone looking to excel in the competitive world of commerce. Get your copy from The Bookish Owl today.
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Advertising, Society and Consumer Culture
0₹490.00Uncover the profound impact of advertising on society and consumer culture. This definitive textbook offers an integrated, theory-based framework essential for understanding the social, political, and economic dimensions of advertising. Ideal for advertising, marketing, and communications students in India, it delves into critical issues like gender stereotyping, vulnerable audiences, and wealth distribution. Gain crucial insights into modern advertising ethics and consumer behaviour to navigate today’s complex media landscape. A must-read for aspiring professionals and academics seeking a comprehensive perspective on advertising’s societal role.
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Advertising: A Very Short Introduction
0Original price was: ₹350.00.₹332.50Current price is: ₹332.50.Uncover the intricate world of advertising with Winston Fletcher’s “Advertising: A Very Short Introduction.” This concise guide from The Bookish Owl delves into how advertising truly works, exploring its diverse methods, persuasive strategies, and target audiences. Fletcher, an industry insider, demystifies common misconceptions, providing a clear history of advertising and explaining the roles of advertisers, media, and agencies. Discover the financial aspects, effectiveness measurement, and the spectrum of advertiser needs. The book critically examines controversial areas like advertising to children and promoting products such as alcohol and cigarettes, while also highlighting advertising’s benefits and future trends. Perfect for a quick, insightful overview.
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Advice and dissent: My Life in Public Service
9₹620.50Experience the remarkable journey of Y.V. Reddy in “Advice and Dissent.” From navigating the 1991 Indian financial crisis to leading the RBI through unprecedented growth, Reddy’s memoir offers invaluable insights into public service. His leadership during the 2008 global crisis and his impactful contributions to economic policy make this a must-read for anyone interested in finance, economics, and Indian history. ISBN: 9789353020217
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Advice from a Blob
23₹437.27Seeking life advice? Meet Lennnie, the wise blob sent by the book gods to guide humanity. “Advice from a Blob” (ISBN: 9780008600457) offers witty and insightful wisdom on navigating life’s challenges. Lennnie’s unique perspective will resonate with anyone seeking self-improvement and a fresh outlook.
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Advice on the Art of Governance: Mau`izah-i Jahangiri of Muhammad Baqir: An Indo-Islamic Mirror for Princes (SUNY series in Near Eastern Studies)
0Original price was: ₹5,483.20.₹5,483.20Current price is: ₹5,483.20.Unlock the wisdom of Mughal governance and statecraft with this profound Indo-Islamic text. Penned by a 17th-century noble, it offers timeless advice on ruling, justice, and managing society, delving into the political thought of Mughal India. Explore insights into the ruler’s duties, state complexities, and the skills vital for effective leadership. Dr. Alvi’s introduction provides a thematic analysis of “Mirrors for Princes” literature. Essential reading for students and scholars of Indian history, Islamic political thought, and South Asian studies seeking a deeper understanding of historical governance.
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Advocacy from A to Z (A to Z Series)
0Original price was: ₹3,609.30.₹3,320.55Current price is: ₹3,320.55.Unlock the power of advocacy in education with ‘Advocacy from A to Z’ by The Bookish Owl. This essential guide is designed for teachers and leaders navigating today’s complex educational landscape. Discover how to effectively engage with influential stakeholders—from parents and unions to legislators and policymakers—who shape your school and students’ futures. Divided into 26 alphabetized chapters, this book offers practical, school-based examples and actionable strategies for becoming a successful education advocate. Learn to shape your message, reach the right people at the right time, and amplify your voice to champion student success. Empower yourself to make a difference in education.
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Ady and Me: The Sunday Times Bestseller
0Original price was: ₹499.00.₹374.25Current price is: ₹374.25.Discover the heartwarming Sunday Times Bestseller, “Ady and Me,” by Rich and Rox, founders of the popular ADHD Love. This enchanting children’s book offers a fun and accessible exploration of ADHD and neurodivergence for young readers aged 3-7. Join Sophie and her invisible best friend, Ady, as they navigate the school day, celebrating the creativity and unique joy neurodivergent traits can bring. “Ady and Me” uses a simple, delightful metaphor to help children understand and embrace differences, transforming misunderstanding into acceptance. It’s a perfect story to foster empathy and show that ADHD is something to be celebrated, not ashamed of. A must-read for every child’s bookshelf from The Bookish Owl.
