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Advertising For Dummies, 2ed
0Original price was: ₹959.00.₹911.05Current price is: ₹911.05.Unlock the secrets to impactful advertising with “Advertising For Dummies, 2nd Edition” from The Bookish Owl. This essential guide demystifies creating advertising campaigns that drive customer acquisition and boost your business revenue. Learn to maximize your marketing budget, ensuring your message resonates with your target audience even on a shoestring. Discover practical strategies and expert insights to make your ads shine, transforming beer-level budgets into champagne-like results. Perfect for entrepreneurs, small business owners, and aspiring marketers, this book provides clear, actionable advice to elevate your brand and achieve your business goals. Get your copy today and start crafting campaigns that convert.
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Advertising in India: Trends and Impact
0Original price was: ₹590.00.₹442.50Current price is: ₹442.50.Explore the dynamic world of ‘Advertising in India: Trends and Impact’ by Om Gupta. This comprehensive guide from The Bookish Owl delves into the history, evolving face, and ethical considerations of advertising in India. Discover key topics including media strategies, agency influence, the portrayal of women and sex in ads, and its profound impact on rural consumers. Gain insights into consumer targeting and the crucial role of business communication in this essential read for students and professionals in mass communication, journalism, and management. Understand the forces shaping India’s advertising landscape with this authoritative and informative publication.
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Advertising in India: Trends and Impacts
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover the dynamic world of ‘Advertising in India: Trends and Impacts’ by The Bookish Owl. This comprehensive guide delves into the history, evolving landscape, and ethical considerations of advertising in India. Explore various advertising media, understand agency influence, and analyze the portrayal of women and the use of sex in advertising. The book critically examines the impact of advertising on rural India and its crucial role in targeting consumers and fostering business communication. Essential reading for students, professionals, and anyone interested in the persuasive power of Indian advertising. Gain insights into key trends and their profound effects.
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Advertising in Mena Goes Digital
0₹13,809.80Unlock the secrets of digital advertising evolution in the dynamic MENA region. This essential guide delves into how digital media and communication technologies are reshaping creative advertising solutions. Explore key case studies from global brands, understand the impact of cultural nuances like humor and religion, and analyze political advertising and digital activism. Essential for marketing professionals and advertising students, it offers deep insights into international digital marketing strategies and digital transformation in complex markets, providing valuable lessons for global brand communication.
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Advertising in the Digital Age: Theories and Practices
0Original price was: ₹5,053.50.₹4,548.15Current price is: ₹4,548.15.Unlock the secrets of modern marketing with “Advertising in the Digital Age: Theories and Practices.” This essential guide from The Bookish Owl dissects the pervasive influence of online advertising, from Netflix and Instagram to Google searches. Discover how advertisers leverage big data, AI, and influencers to target you specifically. Unlike traditional methods, digital advertising offers a dynamic landscape. This book provides a comprehensive understanding of contemporary media, distinguishing online from offline models. Explore diverse advertising types, their profound impact on consumer behavior, and potential harms. Blending theory with real-world application, it’s the perfect resource for students and professionals in advertising, digital media, and communication, offering a clear view into promotional media industries.
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Advertising Management
0Original price was: ₹890.00.₹578.50Current price is: ₹578.50.Discover “Advertising Management,” a comprehensive guide by Virendra S. Poonia, ideal for students worldwide. Published by GenNext Publication in 2010, this 330-page English text offers a balanced selection of core concepts and new perspectives on advertising management. It simplifies complex topics, providing a clear introduction to the subject without sacrificing depth. While acknowledging the common practice of outsourcing to specialized agencies, this book equips readers with a solid understanding of critical advertising processes. Whether you’re new to the field or seeking to broaden your knowledge, “Advertising Management” is an essential resource for grasping modern advertising thinking and practice. Get your copy from The Bookish Owl today.
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Advertising Management (9789391187828)
0Original price was: ₹2,450.00.₹2,450.00Current price is: ₹2,450.00.Master the principles and practices of effective advertising management with this comprehensive Indian textbook. Written in lucid, conversational language, it systematically blends core theories and modern models, offering clear insights into advertising concepts and their practical applications. This book is an essential resource for MBA, M.Com, and B.B.M. students pursuing marketing and business studies in India. Professionals will also find it an invaluable reference for navigating the dynamic advertising landscape. Gain strategic clarity and boost your career with this indispensable guide to advertising strategy and execution.
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Advertising Management, 5e
0Original price was: ₹950.00.₹902.50Current price is: ₹902.50.Discover the latest insights in advertising with “Advertising Management, 5e” from Pearson Education. This comprehensive textbook, updated in October 2022, is an essential resource for students and professionals alike. Covering all facets of advertising strategy, planning, and execution, it provides a deep dive into consumer behavior, media planning, creative development, and digital advertising. Enhance your understanding of this dynamic field with case studies and practical examples. Perfect for marketing courses and anyone looking to master the art and science of advertising. Get your copy of this indispensable guide for the 5th edition today at The Bookish Owl and elevate your advertising expertise.
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Advertising Management: With Cd
0Original price was: ₹1,195.00.₹1,135.25Current price is: ₹1,135.25.Discover the essential “Advertising Management: With Cd” by Oxford University Press, the definitive textbook for management, mass media, and advertising students. This comprehensive second edition delves into advertising and promotions, media strategy, and agency relationships. Explore crucial topics like consumer behavior, creative strategy, digital advertising, Indian rural and global contexts, advertising laws, ethics, sales promotion, and direct marketing. Packed with real-life cases and exhibits, this book provides an in-depth understanding of integrated marketing communication. Perfect for students seeking a robust foundation in advertising management and professionals looking to sharpen their skills. Available now at The Bookish Owl.
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Advertising Marketing and Brand Building: Understanding Consumer Behaviour
0₹682.50Elevate your marketing impact and sharpen managerial decision-making with deep insights into consumer behaviour. This guide distills expert research on consumer psychology, offering practical, prescriptive advice for improving organizational performance. Master essential topics like new product management, integrated marketing communications, and social media strategies to build stronger brands. It’s an indispensable resource for students and professionals seeking to excel in advertising and marketing in India.
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ADVERTISING MEDIA PLANNING, 7TH EDN
0Original price was: ₹2,125.00.₹1,955.00Current price is: ₹1,955.00.Master the art of advertising media planning with the industry-standard “Advertising Media Planning, 7th Edition.” For over 30 years, this essential guide has empowered media planners to build effective campaigns. This updated edition dives deep into the latest digital advancements and the crucial ‘three screens’ of video, equipping you to leverage new technologies and create impactful brand strategies across all media. Learn to craft optimal budgets, integrate traditional platforms like TV, radio, and print with cutting-edge digital forms such as organic and sponsored Google search, digital out-of-home video, and mobile media. Discover new measurement technologies and cross-media planning techniques. Whether you’re a seasoned professional or aspiring to be one, this book provides the foundational knowledge and modern insights needed to thrive in today’s dynamic media landscape. Navigate the new frontier of media planning with confidence and creativity.
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Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
0₹12,381.20Uncover the fascinating journey of menswear advertising and evolving masculinity in British media since 1945. This pioneering study meticulously examines print, television, and cinema publicity, revealing how fashion promotion mirrored affluent post-war eras, youth cultures, and significant social transformations. Delve into consumer psychology, target audiences, and the representation of gender, race, and class. From classic suits to denim, understand how advertising defined men’s fashion and identity. An indispensable resource for fashion students, media studies scholars, and anyone passionate about cultural studies and advertising history in India.
