• Adverse Effects and Bio-interactions of Ayurvedic Plant Drugs

    Adverse Effects and Bio-interactions of Ayurvedic Plant Drugs

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    Discover the crucial safety profiles of Ayurvedic plant drugs in India. This authoritative guide by C.P. Khare delves deep into the adverse effects and bio-interactions of traditional Indian medicinal plants. Essential for Ayurvedic practitioners, researchers, and students, it provides vital scientific insights into herbal remedies, ensuring safer and more effective application. Navigate the complexities of India’s pharmacopoeia with confidence. A must-have for anyone serious about the science behind traditional Indian medicine.

    2,096.50
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  • -30% ADVERSE EFFECTS OF HERBAL DRUGS

    ADVERSE EFFECTS OF HERBAL DRUGS

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    Explore the critical ‘Adverse Effects of Herbal Drugs’ with this essential guide from The Bookish Owl. This comprehensive resource delves into the potential risks and side effects associated with popular herbal remedies, providing vital information for healthcare professionals, researchers, and informed consumers. Understand the complex interactions and contraindications of various botanical treatments. Enhance your knowledge of phytopharmacology and patient safety. This book is a must-have for anyone seeking to navigate the world of herbal medicine with confidence and expertise. Discover crucial insights to ensure the safe and effective use of natural therapies, making informed decisions about your health and practice. Optimize your understanding of herbal drug safety.

    Original price was: ₹2,495.00.Current price is: ₹1,746.50.
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  • -20% Advertisements for Myself

    Advertisements for Myself

    21

    Discover “Advertisements for Myself,” Benjamin Moser’s captivating exploration of self-promotion and image-building in the digital age. Explore how crafting online personas shapes identity, authenticity, and success. This insightful book provides practical tips and thought-provoking analysis for navigating the complexities of personal branding in a social media-driven world. ISBN: 9780241340455

    Original price was: ₹599.00.Current price is: ₹479.00.
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  • -30% Advertisements for Promotions

    Advertisements for Promotions

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    Discover the art of effective promotion with “Advertisements for Promotions,” a comprehensive guide designed to elevate your marketing strategies. This essential book, published by New India Publishing Agency, offers practical insights and actionable techniques for creating compelling advertisements that drive engagement and boost sales. Perfect for marketers, business owners, and aspiring professionals aged 16 and up, this 150-page English edition provides a deep dive into crafting successful campaigns. Enhance your promotional efforts and achieve your business goals with this indispensable resource from The Bookish Owl. Get your copy today and transform your advertising approach.

    Original price was: ₹1,495.00.Current price is: ₹1,046.50.
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  • Advertising & Brand Building: Principles & Case Studies

    Advertising & Brand Building: Principles & Case Studies

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    Master modern advertising and brand building in India’s vibrant market. This essential guide offers critical principles and insightful case studies, drawing from research by Indian scholars. Navigate the complexities of attracting and retaining consumers, understand evolving marketing strategies, and build enduring brands. Ideal for business students and marketing professionals seeking to excel in today’s competitive landscape, this book provides practical knowledge for impactful brand promotion and success.

    444.50
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  • Advertising Account Planning: A Practical Guide

    Advertising Account Planning: A Practical Guide

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    Unlock your potential in advertising account planning with this indispensable practical guide. Navigate the entire account planning process, from start to finish, enriched with clear, real-world examples and insightful case studies. This book is your go-to resource for mastering advertising strategy and effective advertising campaigns. Perfect for advanced undergraduate and graduate students, and crucial for advertising professionals in India aiming to elevate their marketing communications skills. Gain expert knowledge to excel in strategic planning and boost advertising effectiveness.

    402.50
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  • -10% ADVERTISING AND INTEGRATED BRAND PROMOTION

    ADVERTISING AND INTEGRATED BRAND PROMOTION

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    Master the dynamic world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This essential guide from The Bookish Owl delves into the art and science of building strong brands through strategic promotion. Explore cutting-edge insights, from social media trends to globalization, and understand how careful planning and hard work drive impactful advertising campaigns. This edition seamlessly blends advertising strategy and theory with practical application, showcasing contemporary ads and industry developments. Discover the process of an advertising agency and bring concepts to life with dynamic visuals and hands-on practice. Perfect for students and professionals seeking to excel in integrated brand promotion.

    Original price was: ₹16,816.55.Current price is: ₹15,134.90.
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  • -10% ADVERTISING AND PROMOTION

    ADVERTISING AND PROMOTION

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    Unlock the secrets of modern marketing with “Advertising and Promotion, Fifth Edition.” This essential textbook from The Bookish Owl offers a comprehensive guide to advertising and promotional communications, uniquely framed from the perspective of advertising agencies. Dive deep into interdisciplinary insights, blending business, socio-cultural, media studies, and consumer culture theory. Fully updated with new chapters on Social Media and Digital Advertising, this edition critically examines the impact of COVID-19, the evolving role of agencies in the post-digital era, and the rise of influencer marketing. Featuring vibrant visuals, new case studies, and up-to-date research, it’s the perfect resource for students and professionals seeking a cutting-edge understanding of advertising strategies and career paths. Enhance your knowledge and boost your career with this indispensable guide.

    Original price was: ₹7,461.70.Current price is: ₹6,715.53.
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  • -7% Advertising and Promotion: An Integrated Marketing Communications

    Advertising and Promotion: An Integrated Marketing Communications

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    Drive impactful advertising and promotion strategies with this vital guide to Integrated Marketing Communications. Delve into international market segmentation, effective public relations in developing economies, and cutting-edge e-detailing for pharmaceutical marketing. Explore the vast landscape of digital marketing, including its opportunities and challenges, and master promotion in health services. An indispensable resource for marketing professionals, researchers, and management students in India seeking to understand consumer behaviour and build strong brand identities.

    Original price was: ₹1,505.00.Current price is: ₹1,505.00.
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  • -5% Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition

    Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition

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    Discover the latest in marketing communications with “Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition” from The Bookish Owl. This essential textbook provides a comprehensive overview of the dynamic field of IMC, with a strong focus on advertising. Updated to reflect the latest industry shifts, this edition prominently features digital and social media strategies, including discussions on influencers, programmatic buying, and AR. Explore new chapter openers with relevant case studies, Indian perspectives tailored for local markets, and IMC insights addressing generational marketing shifts and the challenges of discount strategies. This updated text is your guide to understanding the evolving promotional mix in today’s competitive landscape.

    Original price was: ₹1,175.00.Current price is: ₹1,116.25.
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  • -10% ADVERTISING AND PUBLIC RELATIONS LAW 3RD EDITION

    ADVERTISING AND PUBLIC RELATIONS LAW 3RD EDITION

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    Navigate the complex legal landscape of advertising and public relations with Advertising and Public Relations Law, 3rd Edition. This essential guide from The Bookish Owl delves into the First Amendment protections for professional communications, covering vital topics like defamation, privacy, and intellectual property. This updated edition features a crucial new chapter on internet law impacting the field, alongside historical context, landmark court decisions, and overviews of federal and state regulations from agencies like the FTC and FCC. Perfect for students in media, advertising, and PR law courses, and an indispensable reference for practitioners, this book ensures you stay informed on the ever-evolving legalities of your profession.

    Original price was: ₹10,469.25.Current price is: ₹9,422.32.
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  • -10% ADVERTISING AND SALES PROMOTION, 1ST EDITION

    ADVERTISING AND SALES PROMOTION, 1ST EDITION

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    Dive into the dynamic world of advertising with ADVERTISING AND SALES PROMOTION, 1ST EDITION. This comprehensive guide, perfect for aspiring marketers and business enthusiasts, offers a deep dive into the core principles and practices of modern advertising. Explore the critical social, ethical, and legal dimensions, understand historical influences, and master strategic media decision-making within integrated marketing communications. The book covers essential techniques across print, broadcast, and digital media, showcasing how to effectively reach target audiences and boost consumer awareness. Featuring engaging ads, exhibits, and photographs, this text provides a solid grasp of current advertising challenges and opportunities. Prepare for an exciting career in promotion and marketing with ADVERTISING AND SALES PROMOTION from The Bookish Owl.

    Original price was: ₹8,628.55.Current price is: ₹7,765.70.
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