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Global Marketing 4/e
0Original price was: ₹1,003.00.₹1,003.00Current price is: ₹1,003.00.Master global marketing strategies and navigate the dynamic international business landscape. This comprehensive guide delves into essential concepts like market entry, product adaptation, global branding, and digital marketing, tailored for today’s interconnected world and especially beneficial for understanding emerging markets. An indispensable resource for MBA students, aspiring marketing professionals, and business strategists seeking to excel in the Indian and global arenas. Equip yourself with the knowledge to drive success in cross-cultural business environments.
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GLOBAL MARKETING 5ED
0Original price was: ₹22,264.75.₹20,038.28Current price is: ₹20,038.28.Discover the essential concepts of global marketing in the extensively updated 5th edition of GLOBAL MARKETING. This leading textbook provides a strategic, comprehensive, and concise overview of today’s global marketing landscape and its managerial challenges. It expertly balances the universal forces of globalization with the critical need for localization, acknowledging the profound influence of culture on marketing strategies. Featuring new real-life examples from emerging markets, discussions on digital distribution, customer participation, and social media trends like TikTok and Facebook, this edition is ideal for students. It also delves into crucial topics such as diasporas, transnational criminal organizations, and new trade tensions, emphasizing growth mindset and innovation. Written in a student-friendly style, it remains the top choice for understanding global marketing.
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Global Marketing Management
0Original price was: ₹8,323.97.₹5,410.58Current price is: ₹5,410.58.Discover the modern approach to global marketing with “Global Marketing Management” by Kotabe and Helsen. This essential textbook moves beyond traditional international views, focusing on the multilateral, interconnected nature of today’s global marketplace. “The Bookish Owl” presents this comprehensive guide that integrates marketing strategies with cross-functional business operations. Explore how elements like procurement, assembly, R&D, and strategic alliances impact product, pricing, promotion, and distribution decisions. Ideal for students and professionals seeking a deeper understanding of worldwide business dynamics and how to leverage global resources effectively for competitive advantage. Enhance your marketing expertise with this insightful and up-to-date resource.
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Global Marketing Management Isv 5Ed D (Pb 2012)
0Original price was: ₹739.00.₹628.15Current price is: ₹628.15.Elevate your global marketing strategy with “Global Marketing Management Isv 5Ed D (Pb 2012)” from The Bookish Owl. This essential guide provides marketing managers with practical, real-world application and a deep understanding of concepts crucial for achieving global reach. The fifth edition thoroughly covers the latest trends and hot topics, emphasizing the multilateral nature of international marketing. Prepare to manage global marketing activities effectively in today’s competitive landscape. This resource offers an interdisciplinary, cross-functional perspective, ensuring you grasp how various business areas integrate with marketing for enhanced success. Optimize your international marketing efforts with this comprehensive and insightful book.
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Global Marketing Management, 8e
0Original price was: ₹950.00.₹902.50Current price is: ₹902.50.Unlock global market success with Global Marketing Management, 8e, your essential guide to navigating the international business landscape. This comprehensive textbook, published by Pearson Education, offers deep insights into developing and implementing effective global marketing strategies. Perfect for students and professionals alike, it covers everything from market entry to managing multinational brands. Enhance your understanding of international consumer behavior, global branding, and the latest digital marketing trends. Authored to boost your knowledge and career prospects, this edition is a must-have for anyone looking to excel in the dynamic world of global commerce. Grab your copy today from The Bookish Owl and expand your market horizons.
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Global Marketing Strategy: An Executive Digest
0Original price was: ₹8,885.70.₹7,997.13Current price is: ₹7,997.13.Unlock global success with “Global Marketing Strategy: An Executive Digest.” This essential guide, tailored for experienced managers and postgraduate students (MBA, Masters), offers a systematic and concise exploration of international business challenges. Discover how to assess overseas markets, evaluate entry strategies, and navigate the adaptation vs. standardization dilemma of the marketing mix. From strategic perspectives to organizational alignment and corporate social responsibility, this book provides invaluable insights. Explore emerging trends and gain a competitive edge in the global marketplace. Ideal for those seeking to master international marketing strategy, this digest is a must-have resource for aspiring and established business leaders aiming for worldwide growth. Enhance your understanding of global business operations and drive profitable international expansion.
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Global Marketing, 1e
0Original price was: ₹748.00.₹748.00Current price is: ₹748.00.Master the dynamics of global markets with this essential guide to international marketing. Explore effective strategies for market entry, product adaptation, pricing, and promotion designed for success across diverse economies. This comprehensive textbook is an indispensable resource for Indian MBA students and business professionals aiming for global expansion. Gain deep insights into core marketing principles and practical applications relevant to today’s interconnected business landscape. Enhance your competitive edge and build impactful global brands.
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Global Marketing, 9e
0Original price was: ₹799.00.₹799.00Current price is: ₹799.00.Master the intricacies of international business and unlock global market opportunities. This definitive guide explores essential global marketing principles, strategic planning, and execution for today’s interconnected world. Delve into market entry strategies, product adaptation, pricing in diverse economies, and effective global promotion. An indispensable resource for MBA, commerce, and international business students, as well as professionals seeking to excel in the global marketplace and navigate the complexities of international marketing.
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Global Marketing: Contemporary Theory, Practice, and Cases
0Original price was: ₹7,320.00.₹7,320.00Current price is: ₹7,320.00.Master the complexities of global marketing and lead in today’s interconnected business world. This comprehensive guide equips you with contemporary theory, practical strategies, and real-world case studies for international marketing success. Dive deep into emerging markets, leverage digital and social media, and understand the vital role of sustainability in modern business strategy. Essential for Indian students and professionals aiming to excel in international business, manage SMEs or MNCs, and navigate competitive landscapes. Gain the knowledge and confidence to drive growth and innovation in global markets.
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Global Masculinities
0Original price was: ₹556.00.₹556.00Current price is: ₹556.00.Explore the complex tapestry of Global Masculinities, delving into diverse cultural politics and social norms that shape men’s identities worldwide. This crucial volume features insightful Indian perspectives, examining patriarchy, gender violence, and fatherhood with case studies from Madhya Pradesh and Maharashtra. It critically analyzes men’s roles in childbirth and gender equity initiatives. Essential for students of gender studies, sociology, and Indian studies, and a must-read for professionals dedicated to men’s health and ending gender-based violence. Discover nuanced, India-relevant explorations of contemporary manhood.
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Global Media and Public Diplomacy in Sino-Western Relations (Rethinking Asia and International Relations)
0₹14,286.00Unlock the complexities of China’s global influence and soft power. This pivotal book critically explores the intricate links between global media, public diplomacy, and Sino-Western relations, offering vital insights into international politics. Catherine Ingram presents groundbreaking research, analysing both Chinese and Western perspectives on media’s role in shaping global perceptions and diplomatic strategies. It’s an indispensable read for students, researchers, and professionals interested in Asian studies, international relations, and the evolving landscape of global communication. Delve into innovative scholarship that clarifies contemporary power dynamics.
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Global Migration: The Basics
0Original price was: ₹476.00.₹476.00Current price is: ₹476.00.Unlock the essential facts of global migration and its profound impact on our interconnected world. This comprehensive guide expertly navigates the history, geography, causes, and consequences of international migration, cutting through political discourse. Discover the vital roles migrants play, their effects on economies and political systems, and critical policy challenges in a rapidly changing society. Essential reading for students in India pursuing Geography, Political Science, Sociology, Economics, and Public Policy seeking evidence-based understanding of migration demographics and world trends.
