Unlock the strategic power of your sales function with ‘Achieving a Strategic Sales Focus’. This essential read from The Bookish Owl explores how sales can drive business strategy and foster customer orientation. In today’s challenging market, with rising costs and empowered customers, understanding sales’ role in innovation, marketing, and customer value creation is crucial. Discover how to navigate increasing competition, demanding clients, and complex selling environments. This book offers practical solutions and insights from successful organizations, examining how sales leadership, marketing sensing, and alignment with overall business goals are vital for developing new opportunities and building profitable, long-term relationships. It integrates contemporary thinking with real-world examples, offering a complete picture of sales in the modern organization.