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ESSENTIALS OF MARKETING
0Original price was: ₹7,987.75.₹7,188.98Current price is: ₹7,188.98.Unlock marketing success with ‘Essentials of Marketing,’ your comprehensive guide for today’s dynamic business landscape. This critically revised edition by McGraw-Hill Higher Education integrates the latest concepts, real-world examples, and current best practices. Dive deep into strategic marketing planning, with concepts seamlessly woven into the proven marketing strategy planning model. Ideal for students and professionals, this 608-page paperback, published on December 1, 2009, provides the foundational knowledge and practical insights needed to excel. Enhance your understanding and application of marketing principles with this essential resource from The Bookish Owl.
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ESSENTIALS OF MARKETING
0Original price was: ₹7,987.75.₹7,188.98Current price is: ₹7,188.98.Unlock the core principles of successful marketing with ESSENTIALS OF MARKETING, a comprehensive guide perfect for students and professionals alike. This essential textbook, published by McGraw-Hill Education, provides a clear and concise overview of marketing concepts, strategies, and applications. Whether you’re building a foundational understanding or refreshing your knowledge, this book covers everything from market analysis and consumer behavior to product development and promotional tactics. Dive into the world of marketing and equip yourself with the knowledge to drive business growth. Find ESSENTIALS OF MARKETING at The Bookish Owl for your academic and professional success.
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ESSENTIALS OF MARKETING (ENGLISH) 1ST EDITION
0Original price was: ₹425.00.₹403.75Current price is: ₹403.75.Unlock the core principles of marketing with “Essentials of Marketing (English) 1st Edition” from Oxford University Press. This indispensable guide, perfect for students and professionals, covers fundamental marketing concepts with clarity and practical insights. Whether you’re building a foundation or refining your knowledge, this accessible textbook provides the essential tools for understanding today’s dynamic marketplace. Its convenient format makes it ideal for on-the-go learning. Grab your copy from The Bookish Owl today and elevate your marketing expertise. A valuable addition to any business bookshelf, this book is a thoughtful gift for aspiring marketers and seasoned professionals alike. Published January 2018.
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Essentials of Marketing (Int'l Ed)
0Unlock the secrets of effective marketing with ‘Essentials of Marketing (Int’l Ed)’. This authoritative textbook, a staple for students and professionals, delves into marketing strategy planning, focusing on how to master customer satisfaction. The 14th edition builds on its pioneering ‘four Ps’ managerial approach, organizing complex marketing ideas into an easily understandable and applicable framework. Discover practical skills, analytical abilities, and how-to-do-it techniques designed to prepare you for real-world marketing challenges. The authors seamlessly integrate crucial topics like digital marketing, relationship marketing, and international marketing, avoiding compartmentalization. Gain confidence in analyzing marketing situations and developing winning strategies with this comprehensive guide from McGraw-Hill Education.
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Essentials of Marketing Analytics | 1st Edition
0Original price was: ₹925.00.₹878.75Current price is: ₹878.75.Master marketing analytics in today’s data-driven world with “Essentials of Marketing Analytics | 1st Edition.” This essential guide equips students and professionals with the critical skills to navigate Big Data, digital analytics, and social media trends. Discover how to ask the right questions and leverage powerful tools like Tableau and Python to find actionable insights. Packed with hands-on learning, including new chapters on Conjoint Analysis and Customer Life Cycle Value, plus real-world case studies, this book offers a comprehensive and flexible approach to marketing strategy. Explore product analytics, segmentation, and survey scale construction with excellent pedagogy designed for effective learning. Perfect for anyone looking to enhance their marketing intelligence and drive business success.
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Essentials of Marketing Research
0Original price was: ₹1,495.00.₹1,270.75Current price is: ₹1,270.75.Master the fundamentals of marketing research with “Essentials of Marketing Research.” This comprehensive guide, perfect for students and professionals alike, breaks down complex concepts into easily digestible information. Discover essential methodologies, data analysis techniques, and strategic applications to effectively understand consumer behavior and market trends. Whether you’re a beginner or looking to refresh your knowledge, this book provides the foundational insights needed to conduct successful marketing research. Enhance your analytical skills and make informed business decisions. Get your copy today from The Bookish Owl and transform your approach to market understanding.
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Essentials of Marketing Research
0Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.Master the art of making smart business decisions with ESSENTIALS OF MARKETING RESEARCH, 5e, a comprehensive guide designed for aspiring managers. This essential textbook empowers you to effectively utilize marketing research for strategic planning and problem-solving. Learn to expertly design, collect, analyze, and report marketing research data, ensuring your firm meets current and future needs. The 5th edition is updated with the latest industry advancements, including crucial insights into behavioral tracking, social networking, and mobile technology’s impact on modern marketing research. Enhance your analytical skills and drive business success with this indispensable resource from The Bookish Owl.
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Essentials of Marketing Research (The Dryden Press series in marketing)
0Original price was: ₹13,196.97.₹8,578.03Current price is: ₹8,578.03.Master the art and science of marketing research with “Essentials of Marketing Research.” This comprehensive guide, perfect for students and professionals alike, meticulously follows the logical flow of the marketing research process. Delve into the scope of marketing research, gain a solid understanding of problem definition, and navigate the entire research journey. From initial conceptualization to actionable insights, this textbook provides the essential knowledge needed to conduct effective marketing research. Enhance your analytical skills and make data-driven decisions with this indispensable resource from The Dryden Press series in marketing. Ideal for academic study and practical application in the field.
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
0Original price was: ₹24,381.55.₹21,943.40Current price is: ₹21,943.40.Unlock smart business decisions with “Essentials of Marketing Research, 6E,” the definitive guide for mastering marketing research. This concise yet comprehensive textbook, ideal for students and professionals, covers the entire research process from design and execution to analysis and reporting. Navigate both traditional methods and cutting-edge technological advances, including data collection devices, basic data analysis tools, practical data analytics, and the impact of social media. Featuring updated content on ethical and international considerations, this edition equips you with essential knowledge and skills for effective marketing research management. Perfect for those seeking a streamlined introduction to the field, this book offers invaluable business context and practical insights. Get your printed access card for Qualtrics and start applying these crucial principles today.
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ESSENTIALS OF MARKETING RESEARCH 3RD ED. 3 REV ED
0Original price was: ₹420.75.₹420.75Current price is: ₹420.75.Master critical marketing research techniques to elevate your Indian marketing strategy. This comprehensive guide unpacks how shifts in the marketing mix influence consumer behavior, essential knowledge for today’s dynamic marketplace. Learn to design, conduct, and interpret robust market analysis with practical insights. It’s an indispensable resource for MBA students, marketing professionals, and researchers across India seeking to understand consumer insights and excel in their careers. Gain the expertise needed to drive business success through data-driven marketing decisions.
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ESSENTIALS OF MARKETING RESEARCH AND QUALTRICS CARD, 5TH EDN
0Original price was: ₹4,450.00.₹4,094.00Current price is: ₹4,094.00.Master marketing research with ESSENTIALS OF MARKETING RESEARCH, 5TH EDN. This essential guide places you in the manager’s role, providing concise yet thorough coverage to empower effective business decisions. Learn to perform core marketing research tasks, from data design and collection to analysis and reporting, addressing a firm’s current and future needs. Reflecting the latest industry trends, the Fifth Edition emphasizes behavioral tracking, social networking, and smartphone impacts on marketing research. Ideal for students and professionals seeking to leverage data for strategic advantage. This valuable resource, including the Qualtrics Card, is a must-have for any marketing professional at ‘The Bookish Owl’.
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Essentials of Marketing Research, 1/e
0Original price was: ₹820.00.₹779.00Current price is: ₹779.00.Unlock the power of data with Essentials of Marketing Research, 1/e. This comprehensive textbook, published by Pearson Education India, is your essential guide to understanding and applying marketing research techniques. Ideal for students and professionals alike, this first edition provides a clear and concise exploration of core marketing research principles, methodologies, and applications. Learn how to design research, collect and analyze data, and interpret findings to make informed marketing decisions. With 432 pages of insightful content, this English-language book (ISBN: 9789332571198) is a must-have resource for mastering the fundamentals of effective marketing strategy development.
