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Essentials of Consumer Behavior: An Applied Approach
0Original price was: ₹5,312.62.₹5,312.62Current price is: ₹5,312.62.Unlock success by mastering consumer behaviour in the Indian market! This practical, concise guide delves into customer psychology and decision-making, offering essential insights for business studies. Understand the influences shaping purchasing decisions, from cultural nuances to personal factors. It’s a vital resource for MBA students and marketing professionals across India aiming to develop impactful marketing strategies. Elevate your understanding of the modern consumer with this applied approach.
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Essentials of Contemporary Advertising
0Original price was: ₹1,495.00.₹1,270.75Current price is: ₹1,270.75.Unlock the secrets of modern marketing with ‘Essentials of Contemporary Advertising,’ your ultimate guide to understanding and mastering the advertising landscape. Published by McGraw-Hill Higher Education, this comprehensive 558-page English text (ISBN: 9780071106276) dives deep into the strategies, theories, and practical applications shaping today’s advertising world. Perfect for students, professionals, and anyone seeking to navigate the dynamic field of contemporary advertising, this book offers invaluable insights into campaign development, media planning, consumer behavior, and digital marketing trends. Elevate your knowledge and boost your career with this essential resource from The Bookish Owl.
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ESSENTIALS OF CONTEMPORARY BUSINESS STATISTICS 5TH ED.
0Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.Discover the ESSENTIALS OF CONTEMPORARY BUSINESS STATISTICS, 5E, International Edition from The Bookish Owl. This concise textbook, from a leading author team, offers a foundational understanding of business statistics. It expertly blends conceptual knowledge with practical, real-world applications through engaging problem-scenarios and examples. Enhance your learning with integrated Microsoft Excel 2010 instructions and screen captures, providing clear, step-by-step guidance. Perfect for students and professionals seeking to master statistical methods in business. Explore current business challenges through the lens of statistics with this indispensable guide.
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Essentials of Contemporary Management with Student DVD and OLC with Premium Content Card
0Original price was: ₹1,445.00.₹1,228.25Current price is: ₹1,228.25.Discover the Essentials of Contemporary Management by Jones and George, a definitive guide designed to make management concepts resonate with today’s students. This book uniquely bridges the gap between theory and practice, illustrating the relevance of management through real-world examples from businesses of all sizes. Explore the core functions of planning, organizing, leading, and controlling, while gaining insights into the ‘Manager as a Person’ and the critical importance of management competencies. With expanded coverage on diversity, ethics, globalization, and information technology, this essential text prepares you for the realities of the modern workplace. Perfect for students seeking to understand how management impacts organizational performance and lives.
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Essentials of Corporate Finance
0Original price was: ₹1,495.00.₹1,270.75Current price is: ₹1,270.75.Discover the core principles of corporate finance with “Essentials of Corporate Finance, 6/e” by Ross, Westerfield, and Jordan. This approachable guide distills complex topics into 18 essential chapters, focusing on intuition, a unified valuation approach centered on Net Present Value, and a strong managerial perspective. Understand the ‘why’ behind financial decisions, not just the ‘how.’ Perfect for introductory courses, this book emphasizes the role of the financial manager as a key decision-maker, highlighting the importance of judgment and input. Gain a solid foundation in modern finance for “The Bookish Owl” readers seeking clear, practical insights into corporate financial management.
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Essentials of Criml Just 5e
0₹7,017.08Master the complexities of the Criminal Justice System with this indispensable guide for Indian students. It delivers comprehensive, objective coverage of foundational concepts and the latest research, offering more depth than brief paperbacks. Essential for criminology, law, and justice majors across India, this text provides a reliable, accessible pathway to understanding crime and justice processes. Equip yourself with the core knowledge crucial for academic success and navigating the Indian legal framework. Your go-to resource for a thorough, up-to-date understanding.
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Essentials of Critical Care Nursing
0₹1,596.00Explore the essential guide to critical care nursing, “Essentials of Critical Care Nursing” by Jaya Kuruvilla. Perfect for ICU and HDU staff, nursing students, and critical care diploma candidates. This fully colored, updated edition covers the latest advancements, including new chapters on trends, COVID-19, and procedures. Enhance your critical thinking with 200+ nursing care plans and 50+ procedures, supported by 500+ visuals. A comprehensive resource for delivering effective, evidence-based care to adult patients facing life-threatening conditions. Ideal for educators and students seeking specialized knowledge in critical care nursing at The Bookish Owl.
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Essentials of Critical Care Nursing
9₹731.25“Essentials of Critical Care Nursing” by Jaya Kuruvilla (ISBN: 9788180619205) offers a comprehensive guide to critical care nursing. This essential resource covers key concepts, procedures, and best practices for managing critically ill patients. Ideal for nursing students and practicing professionals, this book provides the knowledge needed to deliver optimal care in high-pressure environments. Enhance your critical care expertise with this definitive guide.
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ESSENTIALS OF DATA COMMUNICATION AND NETWORKS (HB 2023)
0₹11,115.00Master essential Data Communication and Computer Networks concepts with this authoritative 2023 edition. Specifically tailored for engineering, computer science, and IT students in India, this book provides a comprehensive overview of network topologies, protocols (including TCP/IP and OSI), data transmission, and crucial network security fundamentals. Gain a solid foundation in telecommunications and prepare effectively for academic challenges and future IT careers. It’s a must-have resource for every aspiring networking professional in India.
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Essentials of Dental Anatomy & Oral Histology
20₹716.00“Essentials of Dental Anatomy & Oral Histology” by Kabita Chatterjee (ISBN: 9789390595969) offers a concise guide to dental anatomy and oral histology. Perfect for dental students, this book covers key concepts, detailed illustrations, and clinical correlations. Understand tooth morphology, oral tissues, and development with this essential resource. Buy now to enhance your dental knowledge.
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Essentials of Dental Materials
20Original price was: ₹1,020.00.₹1,020.00Current price is: ₹1,020.00.“Essentials of Dental Materials” by S.H. Soratur (ISBN: 9788171799893) offers a comprehensive guide to dental materials science. Learn about their properties, applications, and manipulation techniques. Perfect for dental students and practitioners, this book covers everything from impression materials to ceramics and polymers, ensuring you stay updated on the latest advancements in the field.