Unlock the power of integrated marketing in the digital era with “Pearson MARKETING IN THE ROUND.” This essential guide, from Gini Dietrich and Geoff Livingston, is a must-read for marketing, communications, and PR leaders. Learn to dismantle organizational silos and synchronize your messaging, strategies, and tactics across all channels – from social media and mobile to TV and print. Discover how to create a flexible marketing hub that speaks coherently to customers, delivering targeted messages and building real synergies. With practical exercises, real-world case studies, and a focus on results, this book provides a step-by-step strategy to optimize every medium, leverage research and metrics, and drive maximum value from every marketing investment. Elevate your campaigns and achieve unparalleled success in today’s complex landscape.