Discover the essence of modern marketing with ‘Managing Marketing: An Applied Approach’ from The Bookish Owl. This essential guide delves into creating customer value, developing market strategy, and managing the marketing process for long-term success. Perfect for students and professionals, it emphasizes marketing’s role as a core organizational thrust, not just a departmental function. Featuring innovative LIVE SIMULATIONS for hands-on learning and enhanced retention, this book provides practical exercises and frameworks to master marketing. Explore key concepts like Customer Lifetime Value and Media Planning through engaging, cost-effective simulations that bridge theory and practice. A must-have for anyone seeking to excel in today’s dynamic business environment.