Description
Identity Tourism: Imaging and Imagining the Nation is the tenth volume in the Tourism Social Science series, presenting a comprehensive examination of how tourism intersects with national identity construction. Susan Pitchford investigates the intricate ways in which nations develop, promote, and sustain cultural identities through tourism marketing and experience design.
The book explores the tension between authentic cultural representation and commodified tourist expectations, analyzing how destinations negotiate between preserving heritage and meeting market demands. Pitchford demonstrates how tourism serves as both a mirror reflecting national identity and a tool for reshaping collective imagination.
Drawing on case studies and social science research, this volume provides valuable insights into the performative aspects of national identity in the tourism context. It addresses how tourism imagery influences both external perceptions of nations and internal understandings of cultural belonging among residents, making it essential reading for tourism scholars and policymakers.
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