Description
The Brick-and-Mortar Bookstore in Contemporary India provides a comprehensive analysis of physical bookstores operating in India today. This scholarly work investigates how traditional bookstores maintain relevance despite the rise of e-commerce and digital reading platforms.
Nayantara Srinivasan explores the unique characteristics of Indian bookstores, their business models, and their role in promoting literacy and literary culture. The book examines challenges faced by independent booksellers, the strategies employed by chain stores, and the impact of online retailers on the brick-and-mortar sector.
Through detailed research and case studies, this Element in Publishing and Book Culture series entry sheds light on the evolving landscape of book retail in India, offering insights into how physical bookstores serve as cultural hubs and community spaces beyond their commercial function.
Reviews
There are no reviews yet.