Description
Building on the theory of disruptive innovation, The Innovator’s Solution offers actionable strategies for how established companies can successfully innovate. Christensen and Raynor demonstrate that most innovation frameworks fail because they don’t account for the circumstances under which different types of innovation succeed.
The book presents a comprehensive theory for determining when to pursue incremental versus disruptive innovation, how to organize for innovation, and how to position new products and services in the market. Through real-world case studies and research, the authors reveal why some companies thrive while others decline, even when they have superior resources.
Essential for business leaders, executives, and entrepreneurs, this book provides the analytical tools needed to make sound innovation decisions and build sustainable growth strategies in rapidly changing markets.
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