Description
Coffee King is a compelling biography that traces the extraordinary journey of V. G. Siddhartha, the entrepreneur who revolutionized India’s coffee consumption and built Café Coffee Day into a national phenomenon. Through meticulous research and interviews, authors Rukmini Rao and Prosenjit Datta unveil the ambitions, challenges, and personal struggles that defined Siddhartha’s life.
The book captures his visionary approach to creating a café culture in India when coffee was not mainstream, his business acumen in scaling the brand across the country, and the mounting pressures that eventually led to his tragic demise in 2019. It’s a sobering tale of success and downfall, examining the cost of entrepreneurship and the mental health struggles often hidden behind corporate success stories.
Essential reading for business enthusiasts, aspiring entrepreneurs, and those interested in India’s modern corporate history.
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