Description
Economica is a groundbreaking exploration of how economic principles shape our daily lives in unexpected ways. Victoria Bateman, an acclaimed economist and author, weaves together real-world stories, historical examples, and cutting-edge research to reveal the hidden economic forces behind our personal and collective decisions.
From understanding consumer behavior to examining global market trends, Bateman demonstrates that economics isn’t merely about numbers and statistics—it’s fundamentally about human nature and society. The book challenges readers to reconsider their assumptions about wealth, value, and prosperity, offering fresh perspectives on contemporary economic challenges.
Named a Financial Times Best Book of 2025, Economica combines rigorous analysis with accessible storytelling, making complex economic concepts understandable to general readers. Whether you’re interested in personal finance, behavioral economics, or social policy, this book provides valuable insights into the economic world we inhabit.
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