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Every Screen on the Planet: The Secret Story of TikTok

SKU: 9781035049271

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Every Screen on the Planet reveals the untold story behind TikTok’s meteoric rise and its profound impact on global culture. Through investigative journalism, Emily Baker-White exposes the secrets, strategies, and controversies that shaped the world’s most influential social media platform.

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Description

Every Screen on the Planet is an in-depth examination of TikTok’s extraordinary journey from a Chinese startup to a global phenomenon. Author Emily Baker-White provides unprecedented access to the platform’s inner workings, including its algorithm, content moderation practices, and strategic decisions that captivated billions of users worldwide.

The book delves into the competitive landscape, geopolitical tensions, and the personal ambitions of key figures behind TikTok’s success. Baker-White explores how the platform fundamentally changed digital culture, influenced social movements, and reshaped the entertainment industry. With meticulous research and compelling storytelling, this non-fiction account reveals the hidden forces driving TikTok’s dominance and the implications for privacy, free speech, and global influence in the digital age.

Additional information

Author

Emily Baker-White

Publisher

‏ : ‎ Macmillan Business

ISBN

9781035049271

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