Description
This comprehensive textbook covers the essential principles of marketing strategies tailored specifically for the hospitality industry. Perfect for BBA, hotel management, and tourism students in India, it bridges the gap between theoretical marketing concepts and real-world applications in hotels, restaurants, and leisure businesses. The book explores customer relationship management, brand positioning, digital marketing trends, and revenue optimization techniques that hospitality professionals use daily. An invaluable resource for anyone pursuing a career in hotel management, event planning, or hospitality business operations. Ideal for semester-long coursework or self-study revision.
- ISBN-10: 9380748728
- ISBN-13: 978-9380748726
- Publisher: K.K. Publications
- Publication date: 1 January 2014
- Language: English
Frequently Asked Questions
Is this book suitable for BBA and hotel management students in India?
Yes, absolutely. This textbook is specifically designed for undergraduate hospitality management programs and covers all essential marketing concepts applicable to the hospitality industry. It’s commonly used in Indian universities and colleges offering BBA, hotel management, and tourism courses.
What topics does Hospitality Marketing Management cover?
The book covers customer relationship management, brand development, pricing strategies, distribution channels, digital marketing in hospitality, customer service excellence, and revenue management. Each chapter includes real-world examples relevant to hotels, restaurants, and tourism businesses.
Where can I buy Hospitality Marketing Management online in India?
The Bookish Owl offers this textbook at an affordable price of ₹765 with fast delivery across India. Simply add it to your cart and proceed to checkout for home delivery or pickup options.
Is this the latest edition and what is the ISBN?
This edition was published in 2014 by K.K. Publications. The ISBN-13 is 978-9380748726 and ISBN-10 is 9380748728. Check with your college or university to confirm if this is the required version for your course.
Can this book help with hotel industry interviews and competitive exams?
Yes, this textbook is excellent for preparing for hospitality management entrance exams, hotel chain interviews, and professional certifications. It provides comprehensive coverage of industry concepts and practices that appear in competitive exams for hospitality careers.
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