Description
Looking to master the fundamentals of advertising? This comprehensive guide covers everything from advertising planning and strategy to consumer behaviour analysis and campaign execution. Whether you’re a business student preparing for competitive exams, a marketing professional seeking deeper knowledge, or an entrepreneur planning your first campaign, this 330-page handbook offers practical frameworks and real-world applications. The book breaks down complex advertising concepts into digestible chapters, making it ideal for both academic study and professional reference. A solid foundation for anyone serious about understanding how successful brands communicate with their audiences in India and globally.
- ISBN-10: 9380222297
- ISBN-13: 978-9380222295
- Publisher: Gennext Publication
- Publication date: 1 January 2010
- Language: English
- Dimensions: 23 x 14 x 3 cm
- Print length: 330 pages
Frequently Asked Questions
What topics does this Advertising Management book cover?
The book covers advertising fundamentals, planning and strategy, media selection, consumer behaviour analysis, campaign execution, and practical advertising management principles. It includes 330 pages of content designed for both students and professionals seeking comprehensive knowledge of advertising practices.
Is this book suitable for MBA and BBA students in India?
Yes, this is an ideal textbook for MBA, BBA, and business studies programs in India. It aligns with university curricula for marketing and advertising management courses and provides both theoretical knowledge and practical insights needed for competitive exams and professional development.
Can I buy Advertising Management online in India?
Absolutely. You can purchase this book directly from The Bookish Owl with fast delivery across India. We offer competitive pricing at ₹578.50 and ensure secure, quick shipping to your doorstep.
Who is the author of this Advertising Management book?
This book is published by Gennext Publication, a respected publisher of business and academic texts in India. It represents a collaborative effort in creating a comprehensive resource for advertising management education.
What is the difference between this book and other advertising management titles?
This book stands out for its Indian market perspective, practical case examples, and comprehensive 330-page coverage at an affordable price point. It balances academic rigor with real-world applicability, making it suitable for both classroom learning and professional reference.
